Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. Klaviyo: 2024

Comparison Summary

Salesforce Account Engagement (Formerly Pardot): Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Klaviyo for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Klaviyo

Focus area

Klaviyo is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Salesforce Account Engagement (Formerly Pardot) and Klaviyo: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Klaviyo

How can Salesforce Account Engagement (Formerly Pardot) and Klaviyo enhance your Engagement Management process?

Salesforce Account Engagement Formerly Pardot and Klaviyo both help businesses engage with customers and prospects. Salesforce Account Engagement Formerly Pardot focuses on providing insights into customer engagement through features like Engage Alerts and prospect reports, allowing sales teams to follow up with leads more effectively. Klaviyo specializes in automated email marketing, enabling users to create automated workflows based on customer actions, such as abandoned carts or order follow-ups. While Salesforce Account Engagement Formerly Pardot excels in providing data and insights, Klaviyo focuses on streamlining engagement through automation. A limitation is that both have some challenges with accessing data related to list engagement.

"...It's a full feature marketing automation solution and allows for omnichannel outreaches and follow-ups...." Peer review by Ellen M., Senior Key Account Executive, Computer Software

"...Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups...." Peer review

What solutions does Salesforce Account Engagement (Formerly Pardot) and Klaviyo provide for Campaign Management?

Salesforce Account Engagement Formerly Pardot and Klaviyo both support the creation and execution of marketing campaigns. Both tools offer reporting features to analyze campaign performance, although Pardot provides more comprehensive reporting capabilities. Klaviyo focuses on email marketing automation, while Pardot offers broader marketing automation functionalities, including integration with other campaigns and marketing channels. However, Klaviyo may have limitations in campaign management compared to Pardot.

"...Major benefits include; increased reaction time, excellent reporting and campaign analysis that keeps the bosses happy...." Peer review by Lauren R., Manufacturing

"...We use Klaviyo for both marketing email campaigns and automated email...." Peer review by Verified User, Director in Marketing, Health, Wellness and Fitness

What solutions does Salesforce Account Engagement (Formerly Pardot) and Klaviyo provide for Communication Management?

Salesforce Account Engagement Formerly Pardot and Klaviyo both allow users to send emails and automate email messaging. Salesforce Account Engagement Formerly Pardot is primarily focused on business-to-business communication, while Klaviyo is designed for e-commerce businesses. Salesforce Account Engagement Formerly Pardot excels at scheduling and managing email campaigns, while Klaviyo excels at personalizing emails based on customer purchase history. Both platforms have limitations in customization and tracking.

"...Pardot allows the marketing department to seamlessly set up a calendar, go through prospect lists, and draft/send emails...." Peer review by Morgan M., Internet

"...Segmentation, smart sending...quick email design...." Peer review by Susan H, Co-founder/Creative Director

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Drip Marketing?

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Generation Of New Leads?

Klaviyo in Action: Unique Use Cases

How can Klaviyo optimize your Advertisement Workflow?

How does Klaviyo facilitate Segmentation And Targeting?

Salesforce Account Engagement (Formerly Pardot)

About

Marketing Cloud Account Engagement with marketing and sales alignment

Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth

Age

1999

2012

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. Klaviyo: 2024

Comparison Summary

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Klaviyo for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Klaviyo

Focus area

Klaviyo is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Salesforce Account Engagement (Formerly Pardot) and Klaviyo: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Klaviyo

How can Salesforce Account Engagement (Formerly Pardot) and Klaviyo enhance your Engagement Management process?

What solutions does Salesforce Account Engagement (Formerly Pardot) and Klaviyo provide for Campaign Management?

What solutions does Salesforce Account Engagement (Formerly Pardot) and Klaviyo provide for Communication Management?

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Drip Marketing?

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Generation Of New Leads?

Klaviyo in Action: Unique Use Cases

How can Klaviyo optimize your Advertisement Workflow?

How does Klaviyo facilitate Segmentation And Targeting?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Salesforce Account Engagement (Formerly Pardot)

Get a personalised risk report for Klaviyo

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.