Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 27265 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and LeadSquared Marketing Automation
Salesforce Account Engagement (Formerly Pardot), LeadSquared Marketing Automation, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.
"The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to m...ake sure we are making a good decision. " - Samuel Dall’Agnol
"Before the turnaround time for acting upon new leads was 36 hours. Now it is less than 14 hours. This is a decrease of 61%. Our team is also able to do better followups. They have all the data they need right there, and they also get constant remind...ers about their next task or meeting. As a result, followup breaches have reduced by 17%. " - Deepak Dutt
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than LeadSquared Marketing Automation for
Software Failure Risk
LeadSquared Marketing Automation
Focus area
LeadSquared Marketing Automation is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing Automation and CRM Software for higher sales productivity
Age
1999
2012
Financials
IPO
SERIES C
Business Need
Total Processes
(we found evidences for)
130
80
Total Goals
(we found evidences for)
19
6
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Improve ROI
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Improve visibility
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Acquire customers
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Improve efficiency
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Increase customer life time value
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Increase sales & revenue
- See 3 more
Top Channels
Channels Used
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e-mail
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website
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phone calls
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social media
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text SMS
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offline
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chat
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Facebook
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user generated content
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blogs
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print media
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magazine
-
Twitter
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LinkedIn
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Whatsapp
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on premises
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out of home
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billboards
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Facebook page
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promotions
-
mobile
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omnichannel
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point of sale
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channel partners
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newspaper
-
video
-
Instagram
- See 24 more
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e-mail
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website
-
phone calls
-
social media
-
text SMS
-
offline
-
chat
-
Facebook
-
user generated content
-
blogs
-
print media
-
magazine
-
Twitter
-
LinkedIn
-
Whatsapp
-
on premises
-
out of home
-
billboards
-
Facebook page
-
promotions
-
mobile
-
omnichannel
-
point of sale
-
channel partners
-
newspaper
-
video
-
Instagram
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
