Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Listrak is based on a specific set of business needs and context. The comparison uses 23578 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Listrak
Salesforce Account Engagement (Formerly Pardot), Listrak, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Listrak focuses on Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.
"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. " - Jane Moran
"We needed a best-in class, enterprise marketing platform that could scale. Listrak is truly an extension of our team, consistently helping us find and capture incremental revenue. " - Zack Abbell
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Listrak for
Software Failure Risk
Listrak
Focus area
Listrak is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Age
1999
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
67
Total Goals
(we found evidences for)
19
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Increase sales & revenue
-
Improve ROI
-
Acquire customers
-
Enhance customer relationships
-
Scale best practices
-
Increase customer life time value
-
Improve digital and social presence
-
Grow market share
-
Improve efficiency
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Improve consistency
-
Build brand awareness
-
Increase average basket value
- See 11 more
Top Channels
Channels Used
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e-mail
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promotions
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website
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mobile
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text SMS
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social media
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offline
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point of sale
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coupons
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mobile app
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mass media
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phone calls
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newsletter
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television
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radio
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omnichannel
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on premises
- See 14 more
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e-mail
-
promotions
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website
-
mobile
-
text SMS
-
social media
-
offline
-
point of sale
-
coupons
-
mobile app
-
mass media
-
phone calls
-
newsletter
-
television
-
radio
-
omnichannel
-
on premises
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
