Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 22883 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Mapp Cloud
Salesforce Account Engagement (Formerly Pardot), Mapp Cloud, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.
"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. " - Adam Lavezzo
"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience. " - Gaetano Gasperini
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Mapp Cloud for
Software Failure Risk
Mapp Cloud
Focus area
Mapp Cloud is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Insight-led Customer Experience Platform with Real-time Insights
Age
1999
1998
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
49
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
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Acquire customers
-
Increase sales & revenue
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Increase customer life time value
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Enter new markets internationally or locally
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Improve brand engagement
-
Scale best practices
-
Improve ROI
-
Grow market share
-
Increase average basket value
-
Improve consistency
-
Improve internal communications
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Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
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point of sale
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mass media
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television
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trade shows
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promotions
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review sites
- See 12 more
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
-
point of sale
-
mass media
-
television
-
trade shows
-
promotions
-
review sites
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
