Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 22339 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Mapp Engage
Salesforce Account Engagement (Formerly Pardot), Mapp Engage, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.
"The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to m...ake sure we are making a good decision. " - Samuel Dall’Agnol
"Since working with Mapp Cloud, we have seen excellent results. We can now unify all our customer data from previously disparate sources and, with Mapp Intelligence, have insight-led customer data at our fingertips. This is driving business change. W...e look forward to developing our activity with Mapp over the coming months and years. " - Ilaria Morelli
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Mapp Engage for
Software Failure Risk
Mapp Engage
Focus area
Mapp Engage is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Cross-Channel Marketing for automated multi-step marketing campaigns
Age
1999
1998
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
32
Total Goals
(we found evidences for)
19
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Scale best practices
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Enter new markets internationally or locally
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Improve brand engagement
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Increase sales & revenue
- See 4 more
Top Channels
Channels Used
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e-mail
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social media
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mobile
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website
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Facebook
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text SMS
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omnichannel
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phone calls
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offline
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point of sale
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mobile app
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mass media
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television
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chat
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Whatsapp
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LinkedIn
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user generated content
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blogs
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Instagram
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video
- See 17 more
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e-mail
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social media
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mobile
-
website
-
Facebook
-
text SMS
-
omnichannel
-
phone calls
-
offline
-
point of sale
-
mobile app
-
mass media
-
television
-
chat
-
Whatsapp
-
LinkedIn
-
user generated content
-
blogs
-
Instagram
-
video
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
