cuspera logo CUSPERA

Salesforce Account Engagement (Formerly Pardot) vs Mapp Engage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 22339 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Account Engagement (Formerly Pardot) and Mapp Engage

Salesforce Account Engagement (Formerly Pardot), Mapp Engage, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.

Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.

"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. " - Jane Moran

"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams. " - Martin Nguyen

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Mapp Engage for

Software Failure Risk

  • medium

logo Mapp Engage

Focus area

Mapp Engage is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • low

About

Marketing Cloud Account Engagement with marketing and sales alignment

Cross-Channel Marketing for automated multi-step marketing campaigns

Age

1999

1998

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

130

32

Total Goals
(we found evidences for)

19

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account






helpdesk management


training & onboarding


workflow management


content publishing

searching for content


contact list management

creating contact list


knowledge management


lead qualification

lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

contract management

proposal & quote management



outbound marketing


personalized marketing



segmentation and targeting


business development


loyalty management

identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


touchpoint management


channel management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more
  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting