Overview: Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua as Marketing Automation Category solutions.

Salesforce Account Engagement excels in comprehensive engagement management and integration, catering primarily to large enterprises and IT sectors. Oracle Eloqua, while focused on campaign management, is more popular with mid-market and financial services segments. Both offer robust email and support options, although Salesforce emphasizes advanced analytics and custom reporting features, while Oracle highlights its ease of migration and diverse channel operations.

Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua: Best Use cases based on the customer satisfaction data

Salesforce Account Engagement (Formerly Pardot)

Key Capabilities Supported

Salesforce Account Engagement supports a wide range of activities like engagement management and campaign management, crucial for driving efforts across emails and social channels. read more →

Oracle Eloqua emphasizes campaign management and engaging communications, focusing on nurturing leads and driving follow-ups effectively. read more →

Business Goals

Salesforce Account Engagement helps businesses acquire customers, improve ROI, and expand into new markets. It's designed for sales growth and enhancing customer relationships. read more →

Oracle Eloqua aligns with acquiring customers and growing market shares while enhancing relationships and driving revenue increases. read more →

Core Features

Among the standout features are analytics integration and extensive custom reporting capabilities. These are accompanied by secure, privacy-focused operations. read more →

Oracle Eloqua offers integration and custom reports while providing a user-friendly migration path. It's equipped with compliance and security measures, though its AI tools are less prominent. read more →

Vendor Support

Salesforce Account Engagement offers extensive support through email, phone, chat, and 24/7 assistance, making it accessible for various user needs. read more →

Oracle Eloqua provides support via email, chat, and phone, maintaining round-the-clock services but with a lower emphasis on immediate availability compared to Salesforce. read more →

Segments and Industries

Salesforce Account Engagement is popular with enterprise-level and IT customers, reflecting its suitability for larger, tech-driven markets. read more →

Oracle Eloqua is favored by mid-market and financial services, indicating its flexibility and appeal across diverse business domains. read more →

Operational Alignment

Salesforce Account Engagement integrates seamlessly into large-scale operations, suitable for complex environments demanding powerful analytics and lead management. read more →

Oracle Eloqua fits well in agile operations requiring efficient campaign handling and diverse communication channels. Its versatility supports various operational scales. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

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Data Import

Read peer / expert warnings.

Support

Email Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua

What makes Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua ideal for Engagement Management?

Salesforce Account Engagement Formerly Pardot and Oracle Eloqua both help organizations manage customer engagement across multiple channels. They both offer features to track and segment customer activity, allowing sales teams to tailor their outreach. Salesforce Account Engagement Formerly Pardot focuses on providing real-time engagement alerts, while Oracle Eloqua emphasizes integrating with Salesforce to enrich data and inform sales teams about lead engagement levels. A limitation is that neither platform is ideal for simple batch and blast email marketing approaches.

"...Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns...." Peer review by Verified User, Manager in Marketing, Hospital & Health Care

"...I was impressed with the ability to segment lists, and target multiple groups with different emails, and schedule multiple ways to follow up the email blasts...." Peer review by Sean H, Digital and Online Marketing Specialist, Marketing and Advertising

How does Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua facilitate Campaign Management?

Salesforce Account Engagement Formerly Pardot and Oracle Eloqua both manage marketing campaigns. Pardot offers features like email deployment, landing pages, and drip campaigns, while Eloqua emphasizes campaign automation, lead scoring, and program building. Pardot excels at reporting and analyzing campaign results, while Eloqua provides a visual campaign canvas for planning. However, both tools have limitations, such as requiring additional time to create and track campaigns.

"...It is designed to create and execute drip marketing campaigns, and of course newsletters, email campaigns, and the sort...." Peer review by Michael Nick, Principal / Leader Enterprise Sales Operations and Revenue Performance, Technology Finance Partners

"...It has powerful feature of Email marketing, Campaign Marketing, and all other features one want...." Peer review by samita a, Application Specialist

Why is Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua the best choice for Communication Management?

Salesforce Account Engagement Formerly Pardot and Oracle Eloqua both focus on sending emails and managing campaigns. Pardot excels at automating email messaging and tracking email interactions, allowing for easy email blasts and drip campaigns. Oracle Eloqua provides a comprehensive marketing platform, offering capabilities beyond email such as landing page creation and data management. However, both have limitations in email tracking, sometimes requiring manual refresh for accurate information.

"...Email automations can be regulated based on logic which means we can send specific emails to people based on behaviors...." Peer review by Verified User, Employee in Marketing, Financial Services

"...Simple drag and drop canvas and email tracking capabilities are the ones to be appreciated...." Peer review by Sriganesh K., Internet

Why is Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua the best choice for Generation Of New Leads?

Salesforce Account Engagement Formerly Pardot and Oracle Eloqua are similar in that they can be used to generate new leads and automate marketing campaigns. Both tools also offer analytics and reporting features. However, Pardot offers a wider range of marketing tools, including email marketing, landing pages, and lead scoring, while Eloqua focuses more heavily on lead generation and nurturing. Oracle Eloqua has limitations in its ability to integrate with Salesforce, as shown by comments related to difficulties in importing new leads.

"...We have continued to see success from using drip campaigns for our generated leads from trade shows...." Peer review by Verified User, Program Manager in Marketing, Manufacturing

"...We are able to segment our mailing lists and offer unique value propositions, We are able to get the right offer and landing page combo to the right users, and data collection as a form of lead generation and capture is effortless...." Peer review by John G, Senior Digital Programs Marketing Manager – Audience Acquisition & Engagement , Information Technology and Services

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Drip Marketing?

Oracle Eloqua in Action: Unique Use Cases

How efficiently Does Oracle Eloqua manage your Lead Nurturing?

Alternatives

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★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Salesforce Account Engagement (Formerly Pardot) vs. Oracle Eloqua: Comparing Best Marketing Automation Solutions 2025

Overview: Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua as Marketing Automation Category solutions.

Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua

What makes Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua ideal for Engagement Management?

How does Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua facilitate Campaign Management?

Why is Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua the best choice for Communication Management?

Why is Salesforce Account Engagement (Formerly Pardot) and Oracle Eloqua the best choice for Generation Of New Leads?

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Drip Marketing?

Oracle Eloqua in Action: Unique Use Cases

How efficiently Does Oracle Eloqua manage your Lead Nurturing?

Alternatives

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