Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. SAP Emarsys Customer Engagement is based on a specific set of business needs and context. The comparison uses 23385 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and SAP Emarsys Customer Engagement
Salesforce Account Engagement (Formerly Pardot), SAP Emarsys Customer Engagement, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
SAP Emarsys Customer Engagement focuses on Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
"The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to m...ake sure we are making a good decision. " - Samuel Dall’Agnol
"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. " - Florian Menge
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than SAP Emarsys Customer Engagement for
Software Failure Risk
SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Personalized omnichannel experiences that the customers deserve
Age
1999
2000
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
130
66
Total Goals
(we found evidences for)
19
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Improve ROI
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Increase sales & revenue
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Enhance customer relationships
-
Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Increase average basket value
-
Improve digital and social presence
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Improve consistency
-
Build brand awareness
-
Grow market share
-
Improve internal communications
- See 11 more
Top Channels
Channels Used
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omnichannel
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e-mail
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mobile
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social media
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text SMS
-
website
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offline
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newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
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LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
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blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
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omnichannel
-
e-mail
-
mobile
-
social media
-
text SMS
-
website
-
offline
-
newsletter
-
point of sale
-
Facebook
-
promotions
-
video
-
phone calls
-
mobile app
-
games
-
channel partners
-
LinkedIn
-
mass media
-
television
-
events
-
trade shows
-
display advertisement
-
user generated content
-
blogs
-
Instagram
-
review sites
-
Amazon
-
Doubleclick
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
