Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Total Expert is based on a specific set of business needs and context. The comparison uses 22882 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Total Expert
Salesforce Account Engagement (Formerly Pardot), Total Expert, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Total Expert focuses on Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.
"Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision ...for the future. " - Tuomas Pyyhtia
"Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. " - Michael Guidotti
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Total Expert for
Software Failure Risk
Total Expert
Focus area
Total Expert is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services
Age
1999
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
130
55
Total Goals
(we found evidences for)
19
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
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Improve ROI
-
Scale best practices
-
Acquire customers
-
Improve digital and social presence
-
Increase sales & revenue
-
Grow market share
-
Improve internal communications
-
Enter new markets internationally or locally
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Improve stakeholder relations
-
Launch new products
-
Establish thought leadership
-
Build brand awareness
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Manage risk
- See 11 more
Top Channels
Channels Used
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e-mail
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website
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video
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social media
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newsletter
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promotions
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chat
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omnichannel
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text SMS
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print media
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magazine
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display advertisement
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games
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offline
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point of sale
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user generated content
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blogs
- See 14 more
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e-mail
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website
-
video
-
social media
-
newsletter
-
promotions
-
chat
-
omnichannel
-
text SMS
-
print media
-
magazine
-
display advertisement
-
games
-
offline
-
point of sale
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
