Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 22877 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Upland adestra
Salesforce Account Engagement (Formerly Pardot), Upland adestra, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.
"Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. " - Mk Getler
"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Upland adestra for
Software Failure Risk
Upland adestra
Focus area
Upland adestra is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Email automation software that inspires engagement and drives conversions
Age
1999
2010
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
50
Total Goals
(we found evidences for)
19
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
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Scale best practices
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Acquire customers
-
Improve ROI
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Increase sales & revenue
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Grow market share
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Build brand awareness
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Launch new products
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Improve digital and social presence
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Improve navigation
- See 7 more
Top Channels
Channels Used
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e-mail
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social media
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website
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offline
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trade shows
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mobile
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newsletter
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phone calls
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events
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video
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print media
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magazine
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text SMS
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user generated content
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blogs
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causes and charity
- See 13 more
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e-mail
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social media
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website
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offline
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trade shows
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mobile
-
newsletter
-
phone calls
-
events
-
video
-
print media
-
magazine
-
text SMS
-
user generated content
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blogs
-
causes and charity
- See 13 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
