Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 21960 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Zoho Marketing Automation
Salesforce Account Engagement (Formerly Pardot), Zoho Marketing Automation, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision ...for the future. " - Tuomas Pyyhtia
"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Zoho Marketing Automation for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing automation software for faster business growth
Age
1999
1996
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
22
Total Goals
(we found evidences for)
19
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
-
Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
-
Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
