cuspera logo CUSPERA

Salesforce CRM Analytics (formerly Tableau CRM) vs Looker BI: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce CRM Analytics (formerly Tableau CRM) vs. Looker BI is based on a specific set of business needs and context. The comparison uses 12004 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce CRM Analytics (formerly Tableau CRM) and Looker BI

Salesforce CRM Analytics (formerly Tableau CRM), Mediafly Intelligence360 (formerly InsightSquared), Sales-i, etc., belong to a category of solutions that help Sales Analytics, whereas Looker BI, Microsoft Power BI, Sisense, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce CRM Analytics (formerly Tableau CRM) covers Social Media Management, Engagement Management, Competitive Intelligence, Lead Analytics, etc.

Looker BI focuses on Competitive Intelligence, Workflow Management, Social Media Management, Lead Analytics, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce CRM Analytics (formerly Tableau CRM)

Focus area

Salesforce CRM Analytics (formerly Tableau CRM) is better than Looker BI for

Software Failure Risk

  • low

logo Looker BI

Focus area

Looker BI is better than Salesforce CRM Analytics (formerly Tableau CRM) for

Software Failure Risk

  • low

About

Empower teams with intelligent analytics and predictions in Salesforce workflows

Connects people with useful data in a scalable, flexible way.

Age

1999

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

79

98

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics


engagement management

engaging and following up

engaging with scheduling & cadence


competitive intelligence



workflow management




sales document management

contract management

proposal & quote management


account management


sales call management


community building


lifetime value management



generation of new leads


training & onboarding


community marketing


products & pricelist management



customer feedback management

measuring customer satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


business development


lead qualification

lead qualification: demographic

lead qualification: technographic


campaign management

campaign analytics


contact list management


customer case management


helpdesk management



conversion management





referral management


relationship marketing


relationship management



loyalty management

identify target customers


knowledge management






segmentation and targeting


content management




rating and review management


revenue cycle management


performance management





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Manage risk

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Launch new products

  • Improve stakeholder relations

  • Grow market share

  • Improve visibility

  • Improve digital and social presence

  • Manage risk

  • Improve internal communications

  • Build brand awareness

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • social media

  • phone calls

  • mobile

  • user generated content

  • blogs

  • review sites

  • Amazon

  • offline

  • promotions

  • website

  • text SMS

  • mobile app

  • games

  • Facebook

  • point of sale

  • chat

  • Slack

  • video

  • channel partners

  • on premises

  • omnichannel

  • Pinterest

  • trade shows

  • events

  • LinkedIn

  • magazine

  • print media

  • See 25 more
  • e-mail

  • social media

  • phone calls

  • mobile

  • user generated content

  • blogs

  • review sites

  • Amazon

  • offline

  • promotions

  • website

  • text SMS

  • mobile app

  • games

  • Facebook

  • point of sale

  • chat

  • Slack

  • video

  • channel partners

  • on premises

  • omnichannel

  • Pinterest

  • trade shows

  • events

  • LinkedIn

  • magazine

  • print media

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting