Comparison Summary
This comparison report of Salesforce DMP vs. Lotame is based on a specific set of business needs and context. The comparison uses 1066 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce DMP and Lotame
Salesforce DMP, and Lotame belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce DMP covers Advertisement with Offline, Engagement Management, Communication Management, Collaboration, etc.
Lotame focuses on Communication Management, Advertisement, Engagement Management with Omnichannel, Campaign Management with Omnichannel, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Data Management Platform (DMP) from Salesforce
Lotame: DMP Provider | Data Management Platform & Solutions
Age
1999
2006
Financials
IPO
SERIES D
Business Need
Total Processes
(we found evidences for)
32
52
Total Goals
(we found evidences for)
8
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Improve ROI
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Grow market share
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Build brand awareness
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Scale best practices
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Improve digital and social presence
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Enter new markets internationally or locally
- See 5 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve efficiency
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Grow market share
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Improve stakeholder relations
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Scale best practices
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Improve brand engagement
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Build brand awareness
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Improve visibility
- See 10 more
Top Channels
Channels Used
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mass media
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television
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omnichannel
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website
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mobile
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offline
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phone calls
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social media
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trade shows
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video
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user generated content
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blogs
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mobile app
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point of sale
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promotions
- See 12 more
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mass media
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television
-
omnichannel
-
website
-
mobile
-
offline
-
phone calls
-
social media
-
trade shows
-
video
-
user generated content
-
blogs
-
mobile app
-
point of sale
-
promotions
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
