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Salesforce DMP vs The Trade Desk DMP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce DMP vs. The Trade Desk DMP is based on a specific set of business needs and context. The comparison uses 308 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce DMP and The Trade Desk DMP

Salesforce DMP, and The Trade Desk DMP belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce DMP covers Advertisement with Offline, Engagement Management, Communication Management, Collaboration, etc.

The Trade Desk DMP focuses on Advertisement, Helpdesk Management, Digital Marketing, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce DMP

Focus area

Software Failure Risk

  • medium

logo The Trade Desk DMP

Focus area

Software Failure Risk

  • medium

About

Data Management Platform (DMP) from Salesforce

Data Management Platform (DMP) - thetradedesk.com

Age

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

32

12

Total Goals
(we found evidences for)

8

1

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications



social media management


content management


training & onboarding


personalized marketing



helpdesk management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • See 5 more
  • Improve ROI

Top Channels

Channels Used

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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No Data

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Business Setting