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Salesforce DMP vs Tubular: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce DMP vs. Tubular is based on a specific set of business needs and context. The comparison uses 822 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce DMP and Tubular

Salesforce DMP, and Tubular belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce DMP covers Advertisement with Offline, Engagement Management, Communication Management, Collaboration, etc.

Tubular focuses on Social Media Management with Social Media, Engagement Management with Video, Communication Management with Video, Advertisement with Mass Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce DMP

Focus area

Software Failure Risk

  • medium

logo Tubular

Focus area

Tubular is better than Salesforce DMP for

Software Failure Risk

  • medium

About

Data Management Platform (DMP) from Salesforce

Tubular | The Leading Measurement and Analytics Solution for Social Video

Age

1999

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

32

49

Total Goals
(we found evidences for)

8

8

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications



social media management

social media analytics


content management


training & onboarding


personalized marketing



competitive intelligence


lead qualification


sales document management

proposal & quote management




campaign management



workflow management


generation of new leads


sales call management



social media marketing


business development


identify target customers


loyalty management

identify target customers


relationship management


contact list management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • See 5 more
  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • See 5 more

Top Channels

Channels Used

  • video

  • social media

  • mass media

  • phone calls

  • Facebook

  • e-mail

  • television

  • mobile

  • mobile app

  • chat

  • Slack

  • Twitter

  • omnichannel

  • Instagram

  • user generated content

  • offline

  • movies

  • promotions

  • on premises

  • See 16 more
  • video

  • social media

  • mass media

  • phone calls

  • Facebook

  • e-mail

  • television

  • mobile

  • mobile app

  • chat

  • Slack

  • Twitter

  • omnichannel

  • Instagram

  • user generated content

  • offline

  • movies

  • promotions

  • on premises

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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No Data

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Business Setting