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Salesforce Email Studio vs Twilio SendGrid: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Email Studio vs. Twilio SendGrid is based on a specific set of business needs and context. The comparison uses 7072 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Email Studio and Twilio SendGrid

Salesforce Email Studio, Twilio SendGrid, Aweber, Litmus, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Email Studio covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

Twilio SendGrid focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, etc.

"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. " - Adam Lavezzo

"By no stretch of the imagination, SendGrid is our most important vendor. If you're serious and committed to email, and you want to be in control of your email program, you should go for SendGrid. " - John Havel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than Twilio SendGrid for

Software Failure Risk

  • medium

logo Twilio SendGrid

Focus area

Twilio SendGrid is better than Salesforce Email Studio for

Software Failure Risk

  • low

About

Email Marketing Software Customized Solutions - Salesforce.com

Twilio SendGrid | Send and deliver transactional and marketing emails ...

Age

1999

2008

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

101

52

Total Goals
(we found evidences for)

18

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring

campaign analytics


training & onboarding


social media management

social media analytics

engaging on social media

scheduling post to social media


helpdesk management


content management

content publishing


contact list management

creating contact list



workflow management




sales document management

contract management

proposal & quote management


relationship management


generation of new leads


segmentation and targeting


loyalty management

identify target customers





customer feedback management

measuring customer satisfaction

measuring net promoter score






knowledge management

creating knowledge base




touchpoint management


conversion management


channel management


personalized marketing


customer case management




products & pricelist management




social media marketing


outbound marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural



promotion management



discount management


trade show marketing



community marketing


international marketing



account management




distribution management


database marketing


rating and review management


community building



reputation management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Improve ROI

  • Establish thought leadership

  • Build brand awareness

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • offline

  • phone calls

  • chat

  • Facebook

  • Instagram

  • point of sale

  • trade shows

  • support groups

  • Twitter

  • on premises

  • omnichannel

  • user generated content

  • blogs

  • mass media

  • video

  • text SMS

  • display advertisement

  • events

  • See 20 more
  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • offline

  • phone calls

  • chat

  • Facebook

  • Instagram

  • point of sale

  • trade shows

  • support groups

  • Twitter

  • on premises

  • omnichannel

  • user generated content

  • blogs

  • mass media

  • video

  • text SMS

  • display advertisement

  • events

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting