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Salesforce Email Studio vs WebEngage: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Email Studio vs. WebEngage is based on a specific set of business needs and context. The comparison uses 14038 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Email Studio and WebEngage

Salesforce Email Studio, Aweber, Litmus, etc., belong to a category of solutions that help Email Marketing, whereas WebEngage, Iterable, Sendoso, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Email Studio covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with E-Mail, etc.

WebEngage focuses on Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

"Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. " - Adam Lavezzo

"Our product and marketing teams are now more efficient at what they do! " - Anushray Gupta

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Email Studio

Focus area

Salesforce Email Studio is better than WebEngage for

Software Failure Risk

  • medium

logo WebEngage

Focus area

WebEngage is better than Salesforce Email Studio for

Software Failure Risk

  • medium

About

Email Marketing Software Customized Solutions - Salesforce.com

Marketing Automation tool to craft contextual and personalized campaigns

Age

1999

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

101

111

Total Goals
(we found evidences for)

18

19

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring

campaign analytics


training & onboarding


social media management

social media analytics

engaging on social media

scheduling post to social media


helpdesk management


content publishing


contact list management



workflow management




sales document management

contract management

proposal & quote management


relationship management


generation of new leads


segmentation and targeting


identify target customers

customise loyalty program





customer feedback management

measuring customer satisfaction

measuring net promoter score






knowledge management

creating knowledge base




touchpoint management


conversion management


channel management


personalized marketing


customer case management




products & pricelist management




social media marketing


outbound marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural



promotion management



discount management


trade show marketing



community marketing


international marketing



account management




distribution management


database marketing


rating and review management


community building


competitive intelligence


lifetime value management


business development


courses & assessment



referral management





revenue cycle management


sales incentive management




category management





influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Enter new markets internationally or locally

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve efficiency

  • Scale best practices

  • Increase average basket value

  • Improve navigation

  • See 15 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more
  • e-mail

  • website

  • text SMS

  • promotions

  • mobile

  • social media

  • user generated content

  • blogs

  • chat

  • Whatsapp

  • games

  • phone calls

  • offline

  • omnichannel

  • Facebook

  • coupons

  • point of sale

  • video

  • mobile app

  • out of home

  • brochure

  • mass media

  • television

  • events

  • trade shows

  • channel partners

  • on premises

  • display advertisement

  • review sites

  • Amazon

  • Netflix

  • print media

  • magazine

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting