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Salesforce Journey Builder vs Adobe Campaign: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Journey Builder vs. Adobe Campaign is based on a specific set of business needs and context. The comparison uses 3237 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Journey Builder and Adobe Campaign

Salesforce Journey Builder, and Adobe Campaign belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Journey Builder covers Advertisement with Social Media, Communication Management with E-Mail, Engagement Management with E-Mail, Content Management, etc.

Adobe Campaign focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Workflow Management with Social Media, Engagement Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Journey Builder

Focus area

Software Failure Risk

  • medium

logo Adobe Campaign

Focus area

Adobe Campaign is better than Salesforce Journey Builder for

Software Failure Risk

  • low

About

Journey Builder: Personalized Digital Marketing Solutions - Salesforce ...

Personalize and deliver campaigns across all - online and offline channels.

Age

1999

1982

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

36

86

Total Goals
(we found evidences for)

7

15

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


workflow management


content management


social media marketing


helpdesk management



campaign management


sales document management

contract management



training & onboarding



social media management


products & pricelist management



loyalty management

identify target customers


lead qualification





generation of new leads




segmentation and targeting


personalized marketing



touchpoint management


channel management



subscription management



trade show marketing



conversion management



database marketing


account management


contact list management



relationship management


relationship marketing


outbound marketing


rating and review management




international marketing


Top Goals

Goals Achieved

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Acquire customers

  • See 4 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Increase customer life time value

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more
  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting