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Salesforce Journey Builder vs Pointillist Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Journey Builder vs. Pointillist Analytics is based on a specific set of business needs and context. The comparison uses 622 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Journey Builder and Pointillist Analytics

Salesforce Journey Builder, and Pointillist Analytics belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Journey Builder covers Advertisement with Social Media, Communication Management with E-Mail, Engagement Management with E-Mail, Content Management, etc.

Pointillist Analytics focuses on Customer Feedback Management, Engagement Management, Helpdesk Management with Phone Calls, Cross Selling with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Journey Builder

Focus area

Salesforce Journey Builder is better than Pointillist Analytics for

Software Failure Risk

  • medium

logo Pointillist Analytics

Focus area

Pointillist Analytics is better than Salesforce Journey Builder for

Software Failure Risk

  • medium

About

Journey Builder: Personalized Digital Marketing Solutions - Salesforce ...

Pointillist: Customer Journey Analytics Software

Age

1999

1990

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

36

28

Total Goals
(we found evidences for)

7

4

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


workflow management


content management


social media marketing


helpdesk management



campaign management


sales document management



training & onboarding


competitive intelligence


loyalty management


measuring net promoter score


measuring customer satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction



lifetime value management



segmentation and targeting



Top Goals

Goals Achieved

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Acquire customers

  • See 4 more
  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Increase customer life time value

  • See 1 more

Top Channels

Channels Used

  • phone calls

  • video

  • promotions

  • e-mail

  • mobile

  • point of sale

  • offline

  • chat

  • social media

  • website

  • Twitter

  • user generated content

  • blogs

  • See 10 more
  • phone calls

  • video

  • promotions

  • e-mail

  • mobile

  • point of sale

  • offline

  • chat

  • social media

  • website

  • Twitter

  • user generated content

  • blogs

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting