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Salesforce Lightning vs Salesforce Journey Builder: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Lightning vs. Salesforce Journey Builder is based on a specific set of business needs and context. The comparison uses 1028 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Lightning and Salesforce Journey Builder

Salesforce Lightning, Veloxy, ClearSlide Platform, etc., belong to a category of solutions that help Sales Enablement, whereas Salesforce Journey Builder belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Lightning covers Workflow Management, Engagement Management with User Generated Content, Communication Management with E-Mail, Advertisement with Website, etc.

Salesforce Journey Builder focuses on Advertisement with Social Media, Communication Management with E-Mail, Engagement Management with E-Mail, Content Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Lightning

Focus area

Software Failure Risk

  • medium

logo Salesforce Journey Builder

Focus area

Software Failure Risk

  • medium

About

Mobile Application Development Tools

Journey Builder: Personalized Digital Marketing Solutions - Salesforce ...

Age

1999

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

59

36

Total Goals
(we found evidences for)

14

7

Top Processes

Evidences indicate better relative satisfaction


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



campaign management

campaign analytics


sales document management

proposal & quote management

contract management


training & onboarding




social media management

social media analytics


business development


contact list management



products & pricelist management



account management


opportunity management


conversion management



helpdesk management



content management


social media marketing




Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve stakeholder relations

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • Acquire customers

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • text SMS

  • point of sale

  • on premises

  • mobile

  • LinkedIn

  • display advertisement

  • Twitter

  • Instagram

  • Facebook

  • video

  • See 11 more
  • e-mail

  • social media

  • website

  • offline

  • text SMS

  • point of sale

  • on premises

  • mobile

  • LinkedIn

  • display advertisement

  • Twitter

  • Instagram

  • Facebook

  • video

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting