Overview: Salesforce Marketing Cloud and Buzzsumo as Social Media Marketing Category solutions.

Salesforce Marketing Cloud is ideal for large enterprises wanting to enhance customer relationships with powerful communication management and analytics. It supports diverse channels like email and social media, making it versatile for IT and nonprofit sectors. Buzzsumo, on the other hand, stands out in content management and brand engagement, particularly favored by marketing, internet, and media communities. Its emphasis on social media and integration proves valuable for organizations looking for a robust digital presence.

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Salesforce Marketing Cloud and Buzzsumo: Best Use cases based on the customer satisfaction data

Salesforce Marketing Cloud

Key Capabilities Supported

Salesforce Marketing Cloud offers comprehensive engagement management and robust communication management, complementing the operational needs of large enterprises. read more →

Buzzsumo excels in content management and social media management, aligning seamlessly with the needs of marketing and media sectors. read more →

Business Goals

Salesforce Marketing Cloud helps grow market share and enhance customer relationships, making it suitable for firms focusing on customer engagement. read more →

Buzzsumo aims to acquire customers and improve ROI, catering to businesses striving for strong digital and social presence. read more →

Core Features

Salesforce Marketing Cloud is notable for its AI-powered analytics and custom reports, crucial for in-depth customer insights. read more →

Buzzsumo boasts extensive custom report capabilities and analytics, vital for content performance analysis. read more →

Vendor Support

Salesforce Marketing Cloud provides 24/7 support and multiple contact methods, meeting complex enterprise needs. read more →

Buzzsumo offers limited vendor support options, which might affect businesses requiring extensive assistance. read more →

Segments and Industries

Salesforce Marketing Cloud is predominantly used by large enterprises, including IT and nonprofit sectors. read more →

Buzzsumo is favored by the marketing, internet, and media industries, reflecting its strong content focus. read more →

Operational Alignment

Salesforce Marketing Cloud integrates effortlessly into workflows of large enterprises needing robust engagement tools. read more →

Buzzsumo is well-suited for marketing teams focusing on content-driven strategies to enhance social media presence. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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24/7 Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Salesforce Marketing Cloud and Buzzsumo

How can Salesforce Marketing Cloud and Buzzsumo enhance your Engagement Management process?

Salesforce Marketing Cloud helps manage customer engagement by offering various marketing tools, providing a connected customer experience across all channels, and enabling collaboration among teams. BuzzSumo helps manage engagement by identifying engaging content, analyzing social media trends, and discovering influencer opportunities. Salesforce Marketing Cloud offers more features and capabilities than BuzzSumo, including campaign management, A/B testing, and deliverability optimization. However, BuzzSumo excels in content analysis and finding engaging topics, while Salesforce Marketing Cloud lacks this specific functionality.

"...But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. ...." Peer review by Verified Reviewer, Internet

"...If you are monitoring an influencer campaign (blogging only) you can add the links to a project for monitoring engagement, this is useful if you are not using another tool...." Peer review by User

What benefits does Salesforce Marketing Cloud and Buzzsumo offer for Content Management?

Salesforce Marketing Cloud helps create and manage content for marketing campaigns, while Buzzsumo focuses on analyzing and curating content based on social media performance. Salesforce Marketing Cloud offers a broader range of content management features, including email creation, social content marketing, and customer journey management. Buzzsumo excels at identifying popular content and understanding social media engagement. Both tools have limitations: Salesforce Marketing Cloud has an antiquated connector, and Buzzsumo's lowest pricing tier is expensive.

"...I am really enthusiast about the social content marketing tool, which supports in the activity of finding, planning and publishing the contents in an easy and intuitive way. ...." Peer review by Michele M., Marketing and communication manager, Human Resources

"...Exceptional customer support and a product that offers immense value to anyone working professionally in content marketing or social media marketing. ...." Peer review by Adam S., CEO, Marketing and Advertising

What makes Salesforce Marketing Cloud and Buzzsumo ideal for Communication Management?

Salesforce Marketing Cloud focuses on sending emails and managing email campaigns. It also offers social content marketing tools to help users plan and publish social content. Buzzsumo, on the other hand, focuses on social media content research, tracking, and social media success. It helps users find popular content, identify influencers, and analyze content performance. A limitation of Buzzsumo is that its monitoring tool is not comprehensive enough to rely on for a complete social media strategy.

"...ExactTarget (now Salesforce Marketing Cloud) is a must have resource if you are looking to send emails to multiple mailboxes...." Peer review by Bill V., Telecommunications

"...Buzz also gives us a great look into Facebook posts (most social tools are heavily Twitter-focused)...." Peer review by Industry Analyst / Tech Writer