Salesforce Marketing Cloud and Buzzsumo, An In-Depth Comparison 2024

Comparison Summary

Salesforce Marketing Cloud: Salesforce Marketing Cloud enhances customer engagement and drives revenue growth. Explore its marketing solutions to win customers and improve interactions.

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Salesforce Marketing Cloud and Buzzsumo: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Marketing Cloud and Buzzsumo

How does Salesforce Marketing Cloud and Buzzsumo facilitate Engagement Management?

Salesforce Marketing Cloud helps manage customer engagement by offering various marketing tools, providing a connected customer experience across all channels, and enabling collaboration among teams. BuzzSumo helps manage engagement by identifying engaging content, analyzing social media trends, and discovering influencer opportunities. Salesforce Marketing Cloud offers more features and capabilities than BuzzSumo, including campaign management, A/B testing, and deliverability optimization. However, BuzzSumo excels in content analysis and finding engaging topics, while Salesforce Marketing Cloud lacks this specific functionality.

"...But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. ...." Peer review by Verified Reviewer, Internet

"...Buzzsumo can show the engagement (likes, shares) for different content pieces across different social media platforms (Facebook, Pinterest, Twitter).Buzzsumo can show the most popular content piece on social media for any given topic...." Peer review by Verified User, Analyst in Other, Marketing and Advertising

How efficiently Does Salesforce Marketing Cloud and Buzzsumo manage your Content Management?

Salesforce Marketing Cloud helps create and manage content for marketing campaigns, while Buzzsumo focuses on analyzing and curating content based on social media performance. Salesforce Marketing Cloud offers a broader range of content management features, including email creation, social content marketing, and customer journey management. Buzzsumo excels at identifying popular content and understanding social media engagement. Both tools have limitations: Salesforce Marketing Cloud has an antiquated connector, and Buzzsumo's lowest pricing tier is expensive.

"...The solution also provides a social content marketing tool to help users source, plan, and publish client focused social content...." Peer review

"...I can easily do social listening, influencer tracking, and see what content of mine is performing the best...." Peer review by User

What makes Salesforce Marketing Cloud and Buzzsumo ideal for Communication Management?

Salesforce Marketing Cloud focuses on sending emails and managing email campaigns. It also offers social content marketing tools to help users plan and publish social content. Buzzsumo, on the other hand, focuses on social media content research, tracking, and social media success. It helps users find popular content, identify influencers, and analyze content performance. A limitation of Buzzsumo is that its monitoring tool is not comprehensive enough to rely on for a complete social media strategy.

"...I would take an honest look at your email send volume and go with a vendor that closely aligns to that...." Peer review by Laura B., Marketing Manager, Media Production

"...Personally, I use Buzzsumo for two main purposes: To look up a certain topic and see what has been published and what has been popular and trending regarding this topic..." Peer review by Analyst in Other

Salesforce Marketing Cloud in Action: Unique Use Cases

What solutions does Salesforce Marketing Cloud provide for Advertisement?

What benefits does Salesforce Marketing Cloud offer for Campaign Management?

Buzzsumo in Action: Unique Use Cases

What makes Buzzsumo ideal for Social Media Management?

What benefits does Buzzsumo offer for Social Media Marketing?

Salesforce Marketing Cloud

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

BuzzSumo: Find the Most Shared Content and Key Influencers

Age

1999

2014

Financials

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

AI Powered

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Custom Reports

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Analytics

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Salesforce Marketing Cloud and Buzzsumo, An In-Depth Comparison 2024

Comparison Summary