Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Naviga is based on a specific set of business needs and context. The comparison uses 2073 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Naviga
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Naviga belong to a category of solutions that help Public Relations. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Naviga focuses on Engagement Management, Advertisement, Content Management, Communication Management with Print Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Naviga for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Naviga Global - Content and Commerce Management
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
90
29
Total Goals
(we found evidences for)
14
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Grow market share
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Acquire customers
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Improve ROI
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Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve stakeholder relations
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Improve efficiency
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Increase customer life time value
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Improve brand engagement
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Establish thought leadership
- See 11 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
- See 1 more
Top Channels
Channels Used
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newsletter
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promotions
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print media
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magazine
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user generated content
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blogs
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website
- See 4 more
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newsletter
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promotions
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print media
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magazine
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user generated content
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blogs
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website
- See 4 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
