Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Project Agora is based on a specific set of business needs and context. The comparison uses 2436 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Project Agora
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Project Agora, LiveIntent, Innovid, etc., belong to a category of solutions that help Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Project Agora focuses on Advertisement with Video, Communication Management with Website, Engagement Management with Video, Content Management with Website, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Project Agora for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Scalable & effective growth alternatives for local advertisers & media owners.
Age
1999
2014
Financials
IPO
SEED
Business Need
Total Processes
(we found evidences for)
90
33
Total Goals
(we found evidences for)
14
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Grow market share
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Acquire customers
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Improve ROI
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Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve stakeholder relations
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Improve efficiency
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Increase customer life time value
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Improve brand engagement
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Establish thought leadership
- See 11 more
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Build brand awareness
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Establish thought leadership
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Grow market share
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Enhance customer relationships
-
Improve stakeholder relations
-
Enter new markets internationally or locally
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Improve brand engagement
- See 7 more
Top Channels
Channels Used
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website
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video
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social media
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user generated content
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blogs
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promotions
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display advertisement
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mobile
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review sites
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Amazon
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Facebook
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games
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mass media
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television
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offline
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point of sale
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mobile app
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e-mail
- See 15 more
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website
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video
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social media
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user generated content
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blogs
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promotions
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display advertisement
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mobile
-
review sites
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Amazon
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Facebook
-
games
-
mass media
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television
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offline
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point of sale
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mobile app
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e-mail
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
