cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

Salesforce Marketing Cloud vs Sovrn: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Salesforce Marketing Cloud low Failure Risk for Sovrn medium
Know More

Comparison Summary

This comparison report of Salesforce Marketing Cloud vs. Sovrn is based on a specific set of business needs and context. The comparison uses 2448 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Marketing Cloud and Sovrn

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Sovrn, ezoic, AdButler, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.

Sovrn focuses on Communication Management, Advertisement with Website, Content Management, Engagement Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Sovrn for

Software Failure Risk

  • low

logo Sovrn

Focus area

Software Failure Risk

  • medium

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

The Publisher Technology Platform | Sovrn

Age

1999

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

90

32

Total Goals
(we found evidences for)

14

7

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (131)

Read Reviews (15)

engaging and following up

Read Reviews (101)

Read Reviews (13)

communication management

Read Reviews (83)

Read Reviews (109)

sending & publishing communications

Read Reviews (70)

Read Reviews (109)

tracking & monitoring communications

Read Reviews (10)

Read Reviews (0)

advertisement

Read Reviews (48)

Read Reviews (66)

content management

Read Reviews (36)

Read Reviews (15)

content curation

Read Reviews (7)

Read Reviews (2)

content publishing

Read Reviews (6)

Read Reviews (12)

campaign management

Read Reviews (33)

Read Reviews (0)

campaign analytics

Read Reviews (7)

Read Reviews (0)

campaign monitoring

Read Reviews (5)

Read Reviews (0)

social media management

Read Reviews (29)

Read Reviews (12)

social media analytics

Read Reviews (9)

Read Reviews (11)

engaging on social media

Read Reviews (3)

Read Reviews (1)

scheduling post to social media

Read Reviews (3)

Read Reviews (0)

managing social media account

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (19)

Read Reviews (0)

proposal & quote management

Read Reviews (12)

Read Reviews (0)

contract management

Read Reviews (4)

Read Reviews (0)

social media marketing

Read Reviews (19)

Read Reviews (0)

contact list management

Read Reviews (15)

Read Reviews (0)

workflow management

Read Reviews (9)

Read Reviews (0)

personalized marketing

Read Reviews (8)

Read Reviews (0)

generation of new leads

Read Reviews (7)

Read Reviews (3)

touchpoint management

Read Reviews (7)

Read Reviews (0)

channel management

Read Reviews (7)

Read Reviews (0)

account management

Read Reviews (7)

Read Reviews (0)

products & pricelist management

Read Reviews (6)

Read Reviews (3)

conversion management

Read Reviews (5)

Read Reviews (0)

relationship management

Read Reviews (5)

Read Reviews (0)

competitive intelligence

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (3)

segmentation and targeting

Read Reviews (3)

Read Reviews (0)

lifetime value management

Read Reviews (3)

Read Reviews (0)

customer feedback management

Read Reviews (3)

Read Reviews (0)

trade show marketing

Read Reviews (3)

Read Reviews (0)

sales call management

Read Reviews (2)

Read Reviews (0)

relationship marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (1)

Read Reviews (10)

lead qualification: technographic

Read Reviews (1)

Read Reviews (10)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more

  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Acquire customers

  • Improve visibility

  • Enter new markets internationally or locally

  • Build brand awareness

  • See 4 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more

  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting