Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Sovrn is based on a specific set of business needs and context. The comparison uses 2448 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Sovrn
Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Sovrn, ezoic, AdButler, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Sovrn focuses on Communication Management, Advertisement with Website, Content Management, Engagement Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Sovrn for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
The Publisher Technology Platform | Sovrn
Age
1999
Financials
IPO
SERIES C
Business Need
Total Processes
(we found evidences for)
90
32
Total Goals
(we found evidences for)
14
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Grow market share
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Acquire customers
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Improve ROI
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Scale best practices
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve digital and social presence
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Build brand awareness
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Improve stakeholder relations
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Improve efficiency
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Increase customer life time value
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Improve brand engagement
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Establish thought leadership
- See 11 more
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Increase sales & revenue
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Scale best practices
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Improve digital and social presence
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Acquire customers
-
Improve visibility
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Enter new markets internationally or locally
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Build brand awareness
- See 4 more
Top Channels
Channels Used
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website
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display advertisement
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social media
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user generated content
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blogs
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e-mail
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promotions
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video
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review sites
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Amazon
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offline
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causes and charity
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mobile
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Facebook
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Twitter
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games
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phone calls
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movies
- See 15 more
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website
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display advertisement
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social media
-
user generated content
-
blogs
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e-mail
-
promotions
-
video
-
review sites
-
Amazon
-
offline
-
causes and charity
-
mobile
-
Facebook
-
Twitter
-
games
-
phone calls
-
movies
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
