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Salesforce Marketing Cloud vs Wordstream: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Marketing Cloud vs. Wordstream is based on a specific set of business needs and context. The comparison uses 11218 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Marketing Cloud and Wordstream

Salesforce Marketing Cloud, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing, whereas Wordstream, Google Ads, Microsoft Advertising, etc., belong to a category of solutions that help Search and Social Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.

Wordstream focuses on Advertisement with Social Media, Communication Management with Social Media, Campaign Management, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Wordstream for

Software Failure Risk

  • low

logo Wordstream

Focus area

Wordstream is better than Salesforce Marketing Cloud for

Software Failure Risk

  • medium

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

The power of online advertising to organizations of all sizes

Age

1999

2007

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

90

113

Total Goals
(we found evidences for)

14

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing

searching for content


campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account



sales document management

proposal & quote management

contract management


social media marketing


contact list management




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management


trade show marketing




sales call management


relationship marketing






opportunity management


knowledge management




loyalty management

customise loyalty program

identify target customers



lead qualification

lead qualification: technographic



courses & assessment

create learning path



community building



outbound marketing



conference call management





rating and review management


performance management









Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Improve efficiency

  • Increase sales & revenue

  • Enhance customer relationships

  • Build brand awareness

  • Grow market share

  • Improve digital and social presence

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Launch new products

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve internal communications

  • Increase average basket value

  • See 16 more

Top Channels

Channels Used

  • social media

  • Facebook

  • website

  • phone calls

  • display advertisement

  • video

  • e-mail

  • user generated content

  • blogs

  • mobile

  • LinkedIn

  • offline

  • Instagram

  • promotions

  • Twitter

  • chat

  • mobile ads

  • newsletter

  • trade shows

  • on premises

  • events

  • mass media

  • mobile app

  • television

  • review sites

  • print media

  • Amazon

  • point of sale

  • magazine

  • text SMS

  • Pinterest

  • Facebook at work

  • newspaper

  • games

  • causes and charity

  • radio

  • omnichannel

  • Snapchat

  • Facebook page

  • movies

  • See 37 more
  • social media

  • Facebook

  • website

  • phone calls

  • display advertisement

  • video

  • e-mail

  • user generated content

  • blogs

  • mobile

  • LinkedIn

  • offline

  • Instagram

  • promotions

  • Twitter

  • chat

  • mobile ads

  • newsletter

  • trade shows

  • on premises

  • events

  • mass media

  • mobile app

  • television

  • review sites

  • print media

  • Amazon

  • point of sale

  • magazine

  • text SMS

  • Pinterest

  • Facebook at work

  • newspaper

  • games

  • causes and charity

  • radio

  • omnichannel

  • Snapchat

  • Facebook page

  • movies

  • See 37 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting