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Salesloft vs Criteo Customer Acquisition: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesloft vs. Criteo Customer Acquisition is based on a specific set of business needs and context. The comparison uses 20089 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesloft and Criteo Customer Acquisition

Salesloft, Criteo Customer Acquisition, Outreach, Vanillasoft Inside Sales CRM, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesloft covers Engagement Management with E-Mail, Communication Management with E-Mail, Sales Call Management with Phone Calls, Coaching with Phone Calls, etc.

Criteo Customer Acquisition focuses on Advertisement, Engagement Management, Lifetime Value Management, Communication Management with Mobile, etc.

"A personalized experience is going to outperform a generic experience every single time. What I love about SalesLoft is that it gives us the ability to personalize at scale. " - Shawn Cook

"Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 ...objective of increasing our brand awareness by boosting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition. " - Michael O’Brien

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesloft

Focus area

Salesloft is better than Criteo Customer Acquisition for

Software Failure Risk

  • medium

logo Criteo Customer Acquisition

Focus area

Criteo Customer Acquisition is better than Salesloft for

Software Failure Risk

  • low

About

Sales Engagement platform for creating better buying experiences and closing more revenue.

New Customer acquisition using Machine learning to identify from existing contacts based on shopping patterns, browsing journeys, and individual interests — maximizing sales and customer engagement.

Age

2011

2005

Financials

SERIES D

SERIES D

Business Need

Total Processes
(we found evidences for)

118

57

Total Goals
(we found evidences for)

19

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging with scheduling & cadence

engaging and following up


communication management

tracking & monitoring communications

sending & publishing communications


sales call management

call transcription

meeting management

objection handling



training & onboarding




workflow management


generation of new leads


business development


contact list management

creating contact list


social media management

social media analytics

engaging on social media

managing social media account

monitoring social media



helpdesk management




campaign management

campaign monitoring

campaign analytics


talk track creation


account management


conversion management


content management


sales document management

contract management

proposal & quote management


lead qualification

lead qualification: technographic

lead qualification: demographic

lead qualification: behavioural

lead qualification: firmographic


pipeline management


opportunity management


customer feedback management

measuring customer satisfaction




identify target customers

customise loyalty program



promotion management


discount management



sales review & feedback


knowledge management


competitive intelligence



performance management



products & pricelist management




follower management


outbound marketing



segmentation and targeting


lifetime value management


rating and review management



community building


trade show marketing



sales quota management


personalized marketing


relationship management



conference call management






revenue cycle management



customer case management


database marketing




touchpoint management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enhance customer relationships

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve efficiency

  • Shorten ramp up time

  • Improve internal communications

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve visibility

  • Improve consistency

  • Improve stakeholder relations

  • Improve brand engagement

  • Manage risk

  • Improve navigation

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve efficiency

  • Scale best practices

  • Improve brand engagement

  • Increase average basket value

  • Improve stakeholder relations

  • Grow market share

  • Launch new products

  • Improve consistency

  • See 13 more

Top Channels

Channels Used

  • mobile

  • website

  • video

  • mobile app

  • offline

  • promotions

  • user generated content

  • point of sale

  • display advertisement

  • social media

  • omnichannel

  • blogs

  • games

  • coupons

  • mass media

  • television

  • review sites

  • eBay

  • mobile ads

  • channel partners

  • Facebook

  • e-mail

  • newsletter

  • See 20 more
  • mobile

  • website

  • video

  • mobile app

  • offline

  • promotions

  • user generated content

  • point of sale

  • display advertisement

  • social media

  • omnichannel

  • blogs

  • games

  • coupons

  • mass media

  • television

  • review sites

  • eBay

  • mobile ads

  • channel partners

  • Facebook

  • e-mail

  • newsletter

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting