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SAP Customer Data Management vs CustomerLabs CDP: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. CustomerLabs CDP is based on a specific set of business needs and context. The comparison uses 983 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and CustomerLabs CDP

SAP Customer Data Management, CustomerLabs CDP, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

CustomerLabs CDP focuses on Lead Tracking with Website, Engagement Management with Website, Event Management, Account Management, etc.

"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. " - Blaine Carter

"I am now able to record specific events on Google and Facebook based on form submissions. I am able to make lookalike audiences without relying on Mailchimp anymore, this continuously updates my audience data without anymore custom creation. " - Liza Pujji

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than CustomerLabs CDP for

Software Failure Risk

  • low

logo CustomerLabs CDP

Focus area

Software Failure Risk

  • medium

About

Business growth by unlocking the power of customer data management

Customer Data Platform to streamline your marketing operations

Age

1972

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

49

19

Total Goals
(we found evidences for)

11

2

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program


social media management

scheduling post to social media

managing social media account



products & pricelist management


lifetime value management


sales document management

proposal & quote management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing




lead qualification


conversion management




account management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Enhance customer relationships

  • Acquire customers

Top Channels

Channels Used

  • website

  • e-mail

  • video

  • social media

  • Facebook

  • See 2 more
  • website

  • e-mail

  • video

  • social media

  • Facebook

  • See 2 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting