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SAP Customer Data Management vs Mapp Intelligence: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Customer Data Management low Failure Risk for Mapp Intelligence low
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Comparison Summary

This comparison report of SAP Customer Data Management vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 1435 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Mapp Intelligence

SAP Customer Data Management, Mapp Intelligence, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. " - Blaine Carter

"We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to c...hoose Mapp, a partner that we believe to be reliable and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience. " - Gaetano Gasperini

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

SAP Customer Data Management is better than Mapp Intelligence for

Software Failure Risk

  • low

logo Mapp Intelligence

Focus area

Mapp Intelligence is better than SAP Customer Data Management for

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Age

1972

1998

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

49

35

Total Goals
(we found evidences for)

11

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (34)

Read Reviews (56)

engaging and following up

Read Reviews (23)

Read Reviews (37)

loyalty management

Read Reviews (26)

Read Reviews (0)

customise loyalty program

Read Reviews (3)

Read Reviews (0)

social media management

Read Reviews (20)

Read Reviews (0)

scheduling post to social media

Read Reviews (12)

Read Reviews (0)

managing social media account

Read Reviews (2)

Read Reviews (0)

product marketing

Read Reviews (11)

Read Reviews (0)

products & pricelist management

Read Reviews (10)

Read Reviews (1)

lifetime value management

Read Reviews (6)

Read Reviews (12)

sales document management

Read Reviews (6)

Read Reviews (3)

proposal & quote management

Read Reviews (6)

Read Reviews (3)

communication management

Read Reviews (5)

Read Reviews (0)

sending & publishing communications

Read Reviews (4)

Read Reviews (0)

relationship management

Read Reviews (4)

Read Reviews (0)

segmentation and targeting

Read Reviews (4)

Read Reviews (3)

helpdesk management

Read Reviews (4)

Read Reviews (0)

campaign management

Read Reviews (3)

Read Reviews (6)

relationship marketing

Read Reviews (3)

Read Reviews (0)

lead qualification

Read Reviews (1)

Read Reviews (7)

contact list management

Read Reviews (0)

Read Reviews (8)

generation of new leads

Read Reviews (0)

Read Reviews (6)

customer case management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

Top Channels

Channels Used

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting