Comparison Summary
This comparison report of SAP Customer Data Management vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 1435 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Customer Data Management and Mapp Intelligence
SAP Customer Data Management, Mapp Intelligence, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.
Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.
"Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. " - Max Muller
"The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine l...earning and to reach an ideal level of automated marketing outreach by using data from real-time streams. " - Martin Nguyen
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Customer Data Management
Focus area
SAP Customer Data Management is better than Mapp Intelligence for
Software Failure Risk
Mapp Intelligence
Focus area
Mapp Intelligence is better than SAP Customer Data Management for
Software Failure Risk
About
Business growth by unlocking the power of customer data management
Customer intelligence and marketing analytics platform to turn data into insights, and insights into action
Age
1972
1998
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
49
35
Total Goals
(we found evidences for)
11
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Improve visibility
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Improve digital and social presence
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Increase customer life time value
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Improve ROI
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Improve brand engagement
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Grow market share
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Launch new products
- See 8 more
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Enhance customer relationships
-
Acquire customers
-
Scale best practices
-
Grow market share
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Increase customer life time value
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Launch new products
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Enter new markets internationally or locally
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Improve brand engagement
-
Increase sales & revenue
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Increase average basket value
-
Improve consistency
- See 8 more
Top Channels
Channels Used
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website
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e-mail
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text SMS
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omnichannel
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offline
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point of sale
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mass media
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television
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mobile
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mobile app
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social media
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user generated content
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blogs
- See 10 more
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website
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e-mail
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text SMS
-
omnichannel
-
offline
-
point of sale
-
mass media
-
television
-
mobile
-
mobile app
-
social media
-
user generated content
-
blogs
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
