Comparison Summary
This comparison report of SAP Customer Data Management vs. Optimizely Data Platform is based on a specific set of business needs and context. The comparison uses 1963 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Customer Data Management and Optimizely Data Platform
SAP Customer Data Management, Optimizely Data Platform, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.
Optimizely Data Platform focuses on Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. " - Blaine Carter
"Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future ev...ents such as the University’s Virtual Campus days, Virtual Fairs and year-round Careers Expos. " - Matthew Sayer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Business growth by unlocking the power of customer data management
CDP assisting growing brands with relevance across the entire customer journey
Age
1972
Financials
IPO
SERIES D
Business Need
Total Processes
(we found evidences for)
49
56
Total Goals
(we found evidences for)
11
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Improve visibility
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Improve digital and social presence
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Increase customer life time value
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Improve ROI
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Improve brand engagement
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Grow market share
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Launch new products
- See 8 more
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Increase customer life time value
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Enter new markets internationally or locally
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Improve ROI
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Grow market share
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Scale best practices
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Improve stakeholder relations
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Improve efficiency
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Build brand awareness
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Improve consistency
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Improve internal communications
- See 13 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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promotions
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social media
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offline
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on premises
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mobile app
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Facebook
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mobile ads
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video
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user generated content
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coupons
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phone calls
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blogs
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omnichannel
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text SMS
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newsletter
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point of sale
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Instagram
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Netflix
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movies
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chat
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events
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trade shows
- See 22 more
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e-mail
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mobile
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website
-
promotions
-
social media
-
offline
-
on premises
-
mobile app
-
Facebook
-
mobile ads
-
video
-
user generated content
-
coupons
-
phone calls
-
blogs
-
omnichannel
-
text SMS
-
newsletter
-
point of sale
-
Instagram
-
Netflix
-
movies
-
chat
-
events
-
trade shows
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
