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SAP Customer Data Management vs Optimizely Data Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Optimizely Data Platform is based on a specific set of business needs and context. The comparison uses 1963 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Optimizely Data Platform

SAP Customer Data Management, Optimizely Data Platform, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Optimizely Data Platform focuses on Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.

"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m. " - Balaji Ganesan

"Going forward, UniSA’s students will expect a level of interactive engagement while researching their study options online, so this consolidated digital platform will be of continuing importance in the future. It will form the basis of all future ev...ents such as the University’s Virtual Campus days, Virtual Fairs and year-round Careers Expos. " - Matthew Sayer

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

Software Failure Risk

  • low

logo Optimizely Data Platform

Focus area

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

CDP assisting growing brands with relevance across the entire customer journey

Age

1972

Financials

IPO

SERIES D

Business Need

Total Processes
(we found evidences for)

49

56

Total Goals
(we found evidences for)

11

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customise loyalty program


social media management

scheduling post to social media

managing social media account

social media analytics



products & pricelist management


lifetime value management


sales document management

proposal & quote management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing




customer feedback management


training & onboarding


lead qualification



rating and review management


content management




personalized marketing



contact list management



workflow management


generation of new leads


competitive intelligence



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • promotions

  • social media

  • offline

  • on premises

  • mobile app

  • Facebook

  • mobile ads

  • video

  • user generated content

  • coupons

  • phone calls

  • blogs

  • omnichannel

  • text SMS

  • newsletter

  • point of sale

  • Instagram

  • Netflix

  • movies

  • chat

  • events

  • trade shows

  • See 22 more
  • e-mail

  • mobile

  • website

  • promotions

  • social media

  • offline

  • on premises

  • mobile app

  • Facebook

  • mobile ads

  • video

  • user generated content

  • coupons

  • phone calls

  • blogs

  • omnichannel

  • text SMS

  • newsletter

  • point of sale

  • Instagram

  • Netflix

  • movies

  • chat

  • events

  • trade shows

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting