Comparison Summary
This comparison report of SAP Customer Data Management vs. Optimove is based on a specific set of business needs and context. The comparison uses 11589 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Customer Data Management and Optimove
SAP Customer Data Management, Optimove, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.
Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.
"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. " - Blaine Carter
"Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their... efforts are paying off. " - Emma Rushe
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Business growth by unlocking the power of customer data management
Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights
Age
1972
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
49
112
Total Goals
(we found evidences for)
11
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Improve visibility
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Improve digital and social presence
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Increase customer life time value
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Improve ROI
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Improve brand engagement
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Grow market share
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Launch new products
- See 8 more
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Enhance customer relationships
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Acquire customers
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Increase customer life time value
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Increase sales & revenue
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Improve brand engagement
-
Scale best practices
-
Improve ROI
-
Grow market share
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Enter new markets internationally or locally
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Improve efficiency
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Build brand awareness
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Launch new products
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Improve internal communications
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Establish thought leadership
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Increase average basket value
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Improve digital and social presence
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Improve consistency
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Improve stakeholder relations
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
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promotions
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phone calls
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website
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offline
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games
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mobile
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text SMS
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trade shows
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user generated content
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video
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blogs
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Facebook
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point of sale
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mobile app
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coupons
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omnichannel
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chat
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newsletter
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on premises
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mass media
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events
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display advertisement
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LinkedIn
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television
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review sites
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Amazon
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Instagram
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Netflix
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print media
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magazine
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Facebook page
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radio
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Slack
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out of home
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billboards
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newspaper
- See 35 more
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e-mail
-
social media
-
promotions
-
phone calls
-
website
-
offline
-
games
-
mobile
-
text SMS
-
trade shows
-
user generated content
-
video
-
blogs
-
Facebook
-
point of sale
-
mobile app
-
coupons
-
omnichannel
-
chat
-
newsletter
-
on premises
-
mass media
-
events
-
display advertisement
-
LinkedIn
-
television
-
review sites
-
Amazon
-
Instagram
-
Netflix
-
print media
-
magazine
-
Facebook page
-
radio
-
Slack
-
out of home
-
billboards
-
newspaper
- See 35 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
