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SAP Customer Data Management vs Optimove: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Optimove is based on a specific set of business needs and context. The comparison uses 11589 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Optimove

SAP Customer Data Management, Optimove, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.

"Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. " - Wolfgang Hiemisch

"Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their... efforts are paying off. " - Emma Rushe

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

Software Failure Risk

  • low

logo Optimove

Focus area

Optimove is better than SAP Customer Data Management for

Software Failure Risk

  • low

About

Business growth by unlocking the power of customer data management

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Age

1972

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

49

112

Total Goals
(we found evidences for)

11

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customise loyalty program

create engagement based loyalty


social media management

scheduling post to social media

managing social media account

social media analytics



products & pricelist management


lifetime value management


sales document management

proposal & quote management

contract management


communication management

sending & publishing communications

tracking & monitoring communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing



touchpoint management


channel management





customer feedback management


training & onboarding


lead qualification



performance management



social media marketing


promotion management


rating and review management


content management


personalized marketing


competitive intelligence



contact list management




database marketing



trade show marketing


generation of new leads






knowledge management


customer case management


discount management




create learning path


courses & assessment

create learning path





sales call management




account management



category management




conference call management




business development



influencer marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Increase average basket value

  • Improve digital and social presence

  • Improve consistency

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more
  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting