Comparison Summary
This comparison report of SAP Customer Data Management vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 1303 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Customer Data Management and Zeta Marketing Platform
SAP Customer Data Management, Zeta Marketing Platform, Squirro, Amperity Customer Data Management, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. " - Clement Pecheur
"The test was so successful … It’s (now) an always-on campaign. " - Menno Damsté
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Business growth by unlocking the power of customer data management
Data-Driven Marketing Platform to power customer acquisition and retention.
Age
1972
Financials
IPO
SERIES F
Business Need
Total Processes
(we found evidences for)
49
43
Total Goals
(we found evidences for)
11
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Improve visibility
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Improve digital and social presence
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Increase customer life time value
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Improve ROI
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Improve brand engagement
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Grow market share
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Launch new products
- See 8 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
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Grow market share
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Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
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social media
-
mass media
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television
-
mobile
-
display advertisement
-
newsletter
-
phone calls
-
offline
-
on premises
-
games
-
promotions
-
channel partners
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
