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SAP Customer Data Management vs Zeta Marketing Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Data Management vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 1303 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Data Management and Zeta Marketing Platform

SAP Customer Data Management, Zeta Marketing Platform, Squirro, ONEcount CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Data Management covers Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.

"Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. " - Max Muller

"The test was so successful … It’s (now) an always-on campaign. " - Menno Damsté

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Data Management

Focus area

Software Failure Risk

  • low

logo Zeta Marketing Platform

Focus area

Software Failure Risk

  • medium

About

Business growth by unlocking the power of customer data management

Data-Driven Marketing Platform to power customer acquisition and retention.

Age

1972

Financials

IPO

SERIES F

Business Need

Total Processes
(we found evidences for)

49

43

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program


social media management

scheduling post to social media

managing social media account

social media analytics



products & pricelist management


lifetime value management


sales document management

proposal & quote management


communication management

sending & publishing communications


relationship management


segmentation and targeting


helpdesk management




campaign management


relationship marketing



touchpoint management


channel management




training & onboarding



generation of new leads


personalized marketing



contact list management


account management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve brand engagement

  • Build brand awareness

  • Improve efficiency

  • Improve stakeholder relations

  • Grow market share

  • Increase average basket value

  • Improve visibility

  • Enter new markets internationally or locally

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • omnichannel

  • website

  • social media

  • mass media

  • television

  • mobile

  • display advertisement

  • newsletter

  • phone calls

  • offline

  • on premises

  • games

  • promotions

  • channel partners

  • user generated content

  • blogs

  • See 14 more
  • e-mail

  • omnichannel

  • website

  • social media

  • mass media

  • television

  • mobile

  • display advertisement

  • newsletter

  • phone calls

  • offline

  • on premises

  • games

  • promotions

  • channel partners

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting