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SAP Customer Experience vs HubSpot Service Hub: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Experience vs. HubSpot Service Hub is based on a specific set of business needs and context. The comparison uses 7303 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Experience and HubSpot Service Hub

SAP Customer Experience, BUSINESSNEXT (formerly CRMNEXT), Siebel CRM, etc., belong to a category of solutions that help CRM, whereas HubSpot Service Hub, Teamsupport, Help Scout, etc., belong to a category of solutions that help Help Desk. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Experience covers Engagement Management, Sales Document Management, Helpdesk Management with Phone Calls, Relationship Management with Channel Partners, etc.

HubSpot Service Hub focuses on Knowledge Management with User Generated Content, Helpdesk Management with User Generated Content, Customer Feedback Management with E-Mail, Engagement Management, etc.

"Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. " - Sarah Williams

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Experience

Focus area

SAP Customer Experience is better than HubSpot Service Hub for

Software Failure Risk

  • medium

logo HubSpot Service Hub

Focus area

HubSpot Service Hub is better than SAP Customer Experience for

Software Failure Risk

  • medium

About

Software to understand customers and engage them while growing revenue

Customer service software to answer customer queries and issues.

Age

1972

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

101

76

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


sales document management

proposal & quote management

contract management



relationship management


contact list management



campaign management

campaign analytics



communication management

sending & publishing communications

tracking & monitoring communications



workflow management


social media management

social media analytics

managing social media account


training & onboarding


customer feedback management

measuring customer satisfaction

measuring net promoter score



knowledge management

creating knowledge base


lifetime value management




touchpoint management


channel management


promotion management



products & pricelist management


generation of new leads


loyalty management

customise loyalty program

identify target customers


customer case management


opportunity management




performance management


conversion management


social media marketing


account management


pipeline management





lead qualification

lead qualification: technographic


content management



sales call management


competitive intelligence



revenue cycle management


billing and invoice management


community building



business development


subscription management



trade show marketing


courses & assessment


relationship marketing


advocacy management



personalized marketing


distribution management



follower management



sales review & feedback


rating and review management





discount management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Improve brand engagement

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Improve internal communications

  • Build brand awareness

  • Manage risk

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve internal communications

  • Improve ROI

  • Launch new products

  • Improve consistency

  • Scale best practices

  • Improve efficiency

  • Improve visibility

  • Establish thought leadership

  • Grow market share

  • Improve brand engagement

  • See 11 more

Top Channels

Channels Used

  • e-mail

  • user generated content

  • blogs

  • phone calls

  • chat

  • website

  • social media

  • video

  • Instagram

  • Slack

  • offline

  • Facebook

  • mobile

  • promotions

  • on premises

  • games

  • point of sale

  • causes and charity

  • See 15 more
  • e-mail

  • user generated content

  • blogs

  • phone calls

  • chat

  • website

  • social media

  • video

  • Instagram

  • Slack

  • offline

  • Facebook

  • mobile

  • promotions

  • on premises

  • games

  • point of sale

  • causes and charity

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting