SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible." - Sharif Aly

SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

SAP Customer Experience Customer wins, Customer success stories, Case studies

How does SAP Customer Experience address your Engagement Management Challenges?

How efficiently Does SAP Customer Experience manage your Sales Document Management?

What makes SAP Customer Experience ideal for Helpdesk Management?

What Are the key features of SAP Customer Experience for Relationship Management?

What makes SAP Customer Experience ideal for Contact List Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
SAP Customer Experience testimonial

Sarah Williams

Director of Product Management

O.C. Tanner

Our customers depend on us to help them celebrate their employees, and we depend on SAP Customer Experience to provide customers with a digital experience that their employees can use to select customized rewards. Testimonial By Sarah Williams
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
 

SAP chosen by HMRC to modernise the UK tax system with secure cloud technology

HMRC has selected SAP to modernize its Enterprise Tax Management Platform, enhancing tax and revenue systems with secure cloud technology. The deployment will use RISE with SAP, including SAP S/4HANA... Cloud and SAP's UK Sovereign Cloud, to improve data access, analysis, and user experience. This initiative aims to strengthen the resilience and security of the UK's tax infrastructure.

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HMRC chooses cloud SAP S/4Hana for tax system overhaul - Computer Weekly

HM Revenue & Customs (HMRC) is transitioning from an on-premise SAP ERP system to SAP's cloud-based S/4Hana as part of the "Rise with SAP" program. This move aims to modernize HMRC's Enterprise Tax M...anagement Platform, enhancing real-time analysis, reporting, and taxpayer experience. The deployment includes SAP's UK Sovereign Cloud and AI capabilities, supporting the UK government's AI goals and future innovation.

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SNP drives successful SAP S/4HANA rollout at BMW Group Plant Regensburg

BMW Group's Regensburg plant successfully transitioned from SAP ECC to SAP S/4HANA, achieving higher vehicle output and creating a scalable blueprint for future rollouts. SNP played a crucial role by... ensuring data integrity and reducing downtime with tailored tools like Kyano CrystalBridge. This strategic migration aligns with BMW's global transformation strategy, demonstrating the effectiveness of collaboration and innovation in complex SAP migrations.

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NV Bekaert SA - Manufacturing - Very Large

NV Bekaert SA, a global leader in steel wire transformation and coating, partnered with SAP gold partner Flexso NV to enhance HR processes by leveraging embedded AI capabilities in SAP SuccessFactors.... The project enabled rapid deployment of AI features, allowing Bekaert to improve HR efficiency and performance management. Employees quickly adopted the new tools, using AI to analyze reports, generate insights, and streamline goal creation, supporting Bekaert's strategy for sustainable growth and innovation.

Read on →

SNP Group - Professional Services - Large

SNP Group, a global software consulting company with over 1,500 employees, modernized its HR landscape by implementing SAP SuccessFactors HCM and leveraging SAP Preferred Success services. The initia...tive aimed to improve efficiency, support a mobile workforce, and provide intuitive HR tools. Key outcomes included 100% on-time go-live, 70% automation of manual HR workflows, and a 24-hour average response time for critical issues. The collaboration with SAP and implementation partner scdsoft AG enabled SNP to overcome technical challenges, ensure business continuity, and lay the groundwork for future innovation, including AI and automation in HR processes.

Read on →

Philips - Health, Wellness And Fitness - Very Large

Philips, a global leader in healthcare technology, sought to improve its talent strategy by gaining better visibility and control over its entire workforce, including employees, contingent labor, and... service providers. By implementing SAP Fieldglass Contingent Workforce Management, Philips achieved 97% visibility into its external workforce and now manages €500 million in yearly contingent worker spend. The solution enabled Philips to make more informed decisions, optimize costs, and efficiently manage its workforce across 25 countries. The company is expanding the program to include services procurement, further supporting its business growth and transformation.

Read on →

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

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Frequently Asked Questions(FAQ)

for SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and TeamGram are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Product

Christian Klein Bets SAP's Future on AI and Data with 5-Point Growth Plan - Cloud Wars

SAP CEO Christian Klein outlines a 5-point growth plan focusing on AI and data, leveraging a $88 billion cloud backlog and 90% AI integration in Q4 deals. The strategy includes cloud migrations, expanding SAP applications, mid-market growth, and significant contributions from Business AI and Business Data Cloud. SAP aims to maintain its lead in enterprise software through 2027.

Financial

SAP Q4 FY 2025 Earnings: Cloud ERP Strength, AI Traction - Futurum Research

SAP's Q4 FY 2025 results highlight strong growth in cloud ERP, with a 30% increase in total cloud backlog to 77 billion. AI adoption is significant, with two-thirds of Q4 cloud orders including Business AI. Revenue reached 9.7 billion, with cloud revenue at 5.6 billion. The company anticipates continued revenue acceleration through FY 2027, driven by AI and cloud ERP.

Company

SAP refuses to budge on renewal discounts despite cloud growth slowdown - The Register

SAP is maintaining its stance on renewal discounts despite a slowdown in cloud growth. CEO Christian Klein emphasized that the shift to cloud services, particularly with larger clients, is affecting short-term growth but is essential for long-term revenue. SAP's cloud backlog is expected to decelerate slightly, yet the company remains focused on its strategic transformation efforts.

Product

LLUMIN CMMS+ for Predictive Maintenance and Asset Management Now Available on SAP Store

LLumin's CMMS+ is now available on the SAP Store, integrating with SAP ERP platforms like SAP Business One and S/4HANA. This integration enhances asset management by automating maintenance workflows, improving asset reliability, and enabling predictive maintenance. The partnership aims to streamline operations and provide real-time cost visibility, benefiting organizations with reduced downtime and optimized asset performance.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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