SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible." - Sharif Aly

SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on SAP Customer Experience Use Cases

How can SAP Customer Experience optimize your Engagement Management Workflow?

How does SAP Customer Experience address your Sales Document Management Challenges?

How does SAP Customer Experience facilitate Helpdesk Management?

Why is SAP Customer Experience the best choice for Relationship Management?

How does SAP Customer Experience facilitate Contact List Management?

73+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Dirk Muehlhaeuser

Head of Retail IT

ValoraGroup

SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Dirk Muehlhaeuser

Head of Retail IT

ValoraGroup

SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser

Case Studies

CASE STUDY Delta Air Lines

See how Delta Air Lines uses SAP SuccessFactors solutions to create personalized talent experiences for employees.

CASE STUDY Team Liquid

Team Liquid: Mining rich esports data to help players, managers, and teams compete and win

Sports

CASE STUDY FC Bayern

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Manufacturing

CASE STUDY Rheem Australia

Rheem Australia reduced its cost to serve by 41% using SAP Customer Experience solutions, enhancing customer interactions from manufacturing to after-sales support.

CASE STUDY FC Bayern

With the support of millions of passionate fans around the globe, the club shares the ultimate will to win every match. Together, FC Bayern and SAP innovate to shape the clubs’ success and business t...ransformation and to inspire and engage

Retail

CASE STUDY ALDO

ALDO’s core e-commerce landscape lets the retailer offer shoppers the services they want, when they want them.

Video

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and TeamGram are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

Partnership

RChilli Launches Application on SAP SuccessFactors Marketplace - StreetInsider

RChilli has launched its application on the SAP SuccessFactors Marketplace, expanding integration options for SAP SuccessFactors users. The new solution enables streamlined resume parsing and data enrichment, enhancing HR processes for enterprises leveraging SAP's cloud-based human capital management platform.

Customer

BIKE24 streamlined its entire process with SAP S/4HANA Public Cloud - Trademagazin

BIKE24, a leading German online cycling retailer, has optimized its operations by implementing SAP S/4HANA Public Cloud. This cloud ERP solution enables BIKE24 to manage 77,000 products from 800 manufacturers efficiently, supporting rapid order fulfillment and scalable business processes for the growing cycling market.

Product

SAP June 2025 Patch Day - 14 Vulnerabilities Patched Across Multiple Products

SAP released its June 2025 Security Patch Day update, fixing 14 vulnerabilities across various enterprise products. The update addresses critical authorization bypass and cross-site scripting flaws, with CVSS scores up to 9.6. SAP urges all customers to apply these patches immediately to secure business-critical systems against potential cyber threats.

Partnership

Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...

Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO