SAP Customer Experience Overview

SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Use Cases

Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.

Other use cases:

  • Relationship Management
  • Contact List Management
  • Collaboration
  • Campaign Management
  • Forecasting
  • Communication Management
  • Lead Analytics
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Improve Internal Communications
  • Build Brand Awareness
  • Manage Risk
See all business priorities See less business priorities

SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.

SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.

Reviews

"Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities." - Lisa Hamma

SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Experience

Top Industries

  • Computer Software
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Enterprise
  • Large Enterprise
  • Mid Market

SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.

Comprehensive Insights on SAP Customer Experience Use Cases

What makes SAP Customer Experience ideal for Engagement Management?

How efficiently Does SAP Customer Experience manage your Sales Document Management?

What benefits does SAP Customer Experience offer for Helpdesk Management?

What Are the key features of SAP Customer Experience for Relationship Management?

How does SAP Customer Experience facilitate Contact List Management?

73+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly
CUSTOMERS TESTIMONIALS
SAP Customer Experience testimonial

Lisa Hamma

Project Manager

Rolls Royce Power Systems AG

Employees in more than 20 countries profit fromconsistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities. Testimonial By Lisa Hamma
SAP Customer Experience testimonial

Alesi Wei

Vice President, COO

Realcan Pharmaceutical Group Co. Ltd

SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei
SAP Customer Experience testimonial

Sharif Aly

Director, Global Transformation

Insight Enterprises Inc

Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly

Case Studies

Entertainment

CASE STUDY Coldplay

SAP worked with Coldplay to create the Music of the Spheres World Tour app. Coldplay wanted to make their world tour more sustainable. The app helps fans see the carbon impact of their travel and cho...ose greener options. Over 1 million people in more than 150 countries have downloaded the app since March 2022. The app has a 4.8 out of 5 rating. Coldplay uses SAP technology to track and reduce tour emissions and engage fans in sustainability.

Entertainment

CASE STUDY Sharks Sports & Entertainment (SSE)

SAP Business Technology Platform helped Sharks Sports & Entertainment connect data from many sources. SSE used SAP Datasphere to centralize vendor data and cut venue reporting time by 12 hours. Emplo...yee onboarding time dropped by 33%. SAP Customer Data Platform and Emarsys let SSE send fans personalized emails and manage customer data. SAP SuccessFactors made HR tasks easier and improved payroll and compliance. SSE now has better insights, faster operations, and a stronger fan experience.

Sports

CASE STUDY FC Bayern

SAP SuccessFactors helped FC Bayern move HR to the cloud. The club replaced manual HR tasks with digital tools. Over 1,000 employees now use improved HR processes. SAP Sports One tracks player health... and helps with scouting. SAP Customer Checkout and Emarsys make fan experiences better. FC Bayern consolidated 52 systems to use fan data for personalized marketing. 50,000 transactions are processed on matchdays at Allianz Arena.

Sports

CASE STUDY NHL (National Hockey League)

SAP HANA Cloud and SAP Business Technology Platform help the NHL collect and analyze real-time and historical hockey data. The NHL wanted to improve team performance, fan engagement, and sustainabili...ty. SAP solutions process 30 gigabytes of puck and player tracking data per game and power NHL.com/stats, which gets over 100 million visits. Teams use the SAP-NHL Coaching Insights app for in-game decisions. SAP also supports the NHL's sustainability goals with cloud-based reporting for all 32 clubs.

Entertainment

CASE STUDY Cirque du Soleil

SAP S/4HANA Cloud, RISE with SAP, SAP SuccessFactors, and SAP Concur helped Cirque du Soleil modernize its global operations. The company needed to reduce manual recordkeeping and improve expense and... travel management for over 4,000 employees. SAP solutions enabled digital workflows, real-time data, and automation, cutting workload in half and reducing cost objects per tour by almost 80%. Cirque du Soleil now enjoys greater operational efficiency, transparent spend management, and improved employee engagement.

Hospital & Health Care

CASE STUDY Siemens Healthineers

SAP is a key part of Siemens Healthineers' plan to drive innovation in healthcare. Siemens Healthineers uses SAP to support breakthroughs in global healthcare. The company focuses on sustainable prog...ress with IT and digital solutions. SAP helps Siemens Healthineers improve healthcare delivery and efficiency. The partnership aims to transform healthcare with advanced technology.

Video

New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP Customer Experience

What is SAP Customer Experience?

SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.

SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.

What is SAP Customer Experience used for?

SAP Customer Experience is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sales Document Management and Helpdesk Management .

What are the top features of SAP Customer Experience?

Personalization, Ticketing and Recording are some of the top features of SAP Customer Experience.

Who uses SAP Customer Experience?

SAP Customer Experience is used by Computer Software, Information Technology And Services and Consumer Goods among other industries.

What are SAP Customer Experience alternatives?

Less Annoying CRM, Teamgate CRM, ClickUp and TeamGram are popular alternatives for SAP Customer Experience.

Where is SAP Customer Experience located?

SAP Customer Experience is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Customer Experience for engagement management and sales document management

SAP Customer Experience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (32)
Analytics

4.89/5

Read Reviews (199)
Custom Reports

4.00/5

Read Reviews (436)

Software Failure Risk Guidance

?

for SAP Customer Experience

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Experience

SAP SE News

M&A

SBI Securities Co. Ltd. Acquires 6,526 Shares of SAP SE (NYSE:SAP) - MarketBeat

Multiple investors, including funds advised by Trust Investment Advisors and managed by WhiteOak Capital, Gaja Capital, and Neo Asset Management, have acquired a 6% stake in Fractal Analytics for $150 million. Legal counsel for the transaction was provided by Saraf and Partners, Shardul Amarchand Mangaldas & Co, AZB & Partners, and Kirkland & Ellis.

Product

LeverX Unlocks New Era of SAP Automation: Integrated Process Solution Now Available on ...

LeverX has launched its Integrated Process Solution (IPS) on the SAP Store, enhancing SAP automation by integrating with core SAP components like SAP S/4HANA and SAP Fiori. IPS aims to streamline workflows, improve decision-making, and ensure compliance, marking a significant step in digital transformation for enterprises using SAP.

Product

KloudGin's Integration Adapter for SAP Work Management Solutions Now Available on SAP Store

KloudGin has launched its Integration Adapter for SAP Work Management Solutions on the SAP Store. Built on the SAP Business Technology Platform, this adapter integrates with SAP S/4HANA Cloud Private Edition, SAP S/4HANA Utilities, and SAP ERP. It offers a unified asset and work management solution tailored for utilities and public sector customers, enhancing operational efficiency and customer engagement.

Financial

SAP to Release Second Quarter 2025 Results

SAP will announce its second quarter 2025 financial results on July 22, 2025. CEO Christian Klein and CFO Dominik Asam will present the figures and provide an outlook for the year in a virtual analyst conference.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO