SAP Customer Experience Overview
SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.
Use Cases
Customers recommend Engagement Management, Sales Document Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAP Customer Experience.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Experience.
SAP Customer Experience Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Experience works with different mediums / channels such as Phone Calls. and Channel Partners.
SAP Customer Experience's features include Personalization, Ticketing, Recording, etc. and SAP Customer Experience support capabilities include AI Powered, Email Support, Phone Support, etc. also SAP Customer Experience analytics capabilities include Analytics, and Custom Reports.
Reviews
"Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible." - Sharif Aly
SAP Customer Experience, Less Annoying CRM, Teamgate CRM, ClickUp, TeamGram, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Experience
Top Industries
- Computer Software
- Information Technology and Services
- Consumer Goods
Popular in
- Enterprise
- Large Enterprise
- Mid Market
SAP Customer Experience is popular in Computer Software, Information Technology And Services, and Consumer Goods and is widely used by Enterprise, Large Enterprise, and Mid Market.
Comprehensive Insights on SAP Customer Experience Use Cases
How can SAP Customer Experience optimize your Engagement Management Workflow?
How does SAP Customer Experience address your Sales Document Management Challenges?
How does SAP Customer Experience facilitate Helpdesk Management?
Why is SAP Customer Experience the best choice for Relationship Management?
How does SAP Customer Experience facilitate Contact List Management?
73+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Experience solved their CRM needs. Cuspera uses 4260 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
![]() |
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly |
|
SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei |
![]() |
SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser |
CUSTOMERS | TESTIMONIALS |
---|---|
![]() Sharif Aly Director, Global Transformation Insight Enterprises Inc |
Our sales and services are core to our business. Allowing clients to manage those subscriptions and licenses online means faster time to value for them and greater scalability for us.SAP Customer Experience solutions make it all possible. Testimonial By Sharif Aly |
Alesi Wei Vice President, COO Realcan Pharmaceutical Group Co. Ltd |
SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. Testimonial By Alesi Wei |
![]() Dirk Muehlhaeuser Head of Retail IT ValoraGroup |
SAP Customer Experience solutions are at the heart of avec box. Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experiencethat suits their schedules –day or night. Testimonial By Dirk Muehlhaeuser |
Case Studies
CASE STUDY Delta Air Lines
CASE STUDY Team Liquid
CASE STUDY FC Bayern
CASE STUDY Rheem Australia
CASE STUDY FC Bayern
CASE STUDY ALDO
Video
New Intelligent Customer Experience Solutions From SAP: Connect: Engage: Grow.

Frequently Asked Questions(FAQ)
for SAP Customer Experience
What is SAP Customer Experience?
SAP Customer Experience is an advanced CRM Software. The SAP Customer Experience portfolio covers every step in the customer journey process, from the first contact a customer has with a company through to when they choose to buy from it. SAP achieves this by integrating various solutions for marketing, sales, and customer relationship management.
SAP Customer Experience help clients build a seamless customer journey based on empathy and trust and leveraging SAP C/4HANA®, a suite of five industry-leading customer experience solutions. SAP Customer Data Cloud allows to turn anonymous visitors into loyal customers while growing the audience, building trust and personalizing customer relationships based on transparency and personal data control. SAP Marketing Cloud empowers marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales. SAP Commerce Cloud ensures a personalized, comprehensive e-commerce experience with end-to-end commerce processes. SAP Sales Cloud enhances sales reps’ day-to-day work experience, while improving customer experiences and accelerating the buying process. SAP Service Cloud helps make service the heart of customer experience by bridging the gap between front-office engagements and back-office processes.
What is SAP Customer Experience used for?
What are the top features of SAP Customer Experience?
Who uses SAP Customer Experience?
What are SAP Customer Experience alternatives?
Where is SAP Customer Experience located?
SAP Customer Experience Competitors
SAP Customer Experience Features
- Low
- Medium
- High
FEATURE | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (32) |
Analytics | Read Reviews (199) |
Custom Reports | Read Reviews (436) |
CAPABILITIES | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (32) |
Analytics | Read Reviews (199) |
Custom Reports | Read Reviews (436) |
SAP Customer Experience Integrations
SAP Customer Experience integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Experience
Software Failure Risk Guidance
?for SAP Customer Experience
Overall Risk Meter
Top Failure Risks for SAP Customer Experience
SAP SE News
RChilli Launches Application on SAP SuccessFactors Marketplace - StreetInsider
RChilli has launched its application on the SAP SuccessFactors Marketplace, expanding integration options for SAP SuccessFactors users. The new solution enables streamlined resume parsing and data enrichment, enhancing HR processes for enterprises leveraging SAP's cloud-based human capital management platform.
BIKE24 streamlined its entire process with SAP S/4HANA Public Cloud - Trademagazin
BIKE24, a leading German online cycling retailer, has optimized its operations by implementing SAP S/4HANA Public Cloud. This cloud ERP solution enables BIKE24 to manage 77,000 products from 800 manufacturers efficiently, supporting rapid order fulfillment and scalable business processes for the growing cycling market.
SAP June 2025 Patch Day - 14 Vulnerabilities Patched Across Multiple Products
SAP released its June 2025 Security Patch Day update, fixing 14 vulnerabilities across various enterprise products. The update addresses critical authorization bypass and cross-site scripting flaws, with CVSS scores up to 9.6. SAP urges all customers to apply these patches immediately to secure business-critical systems against potential cyber threats.
Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...
Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO