Comparison Summary
This comparison report of SAP Customer Experience vs. Oracle Marketing Cloud is based on a specific set of business needs and context. The comparison uses 5942 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Customer Experience and Oracle Marketing Cloud
SAP Customer Experience, BUSINESSNEXT (formerly CRMNEXT), Siebel CRM, etc., belong to a category of solutions that help CRM, whereas Oracle Marketing Cloud, Movable Ink, Pitchbox, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Customer Experience covers Engagement Management, Sales Document Management, Helpdesk Management with Phone Calls, Relationship Management with Channel Partners, etc.
Oracle Marketing Cloud focuses on Engagement Management with E-Mail, Content Management, Campaign Management with E-Mail, Communication Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Customer Experience
Focus area
SAP Customer Experience is better than Oracle Marketing Cloud for
Software Failure Risk
Oracle Marketing Cloud
Focus area
Oracle Marketing Cloud is better than SAP Customer Experience for
Software Failure Risk
About
Software to understand customers and engage them while growing revenue
Oracle | Integrated Cloud Applications and Platform Services
Age
1972
1977
Financials
IPO
IPO
Business Need
Total Processes
(we found evidences for)
101
87
Total Goals
(we found evidences for)
16
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Scale best practices
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Improve efficiency
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Grow market share
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Improve digital and social presence
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Enter new markets internationally or locally
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Increase customer life time value
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Improve brand engagement
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Improve stakeholder relations
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Launch new products
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Establish thought leadership
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Improve internal communications
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Build brand awareness
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Manage risk
- See 13 more
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Acquire customers
-
Enhance customer relationships
-
Grow market share
-
Increase sales & revenue
-
Improve ROI
-
Enter new markets internationally or locally
-
Scale best practices
-
Improve brand engagement
-
Establish thought leadership
-
Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Improve digital and social presence
- See 10 more
Top Channels
Channels Used
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e-mail
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social media
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website
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mobile
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user generated content
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blogs
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promotions
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omnichannel
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mobile app
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phone calls
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offline
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newsletter
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on premises
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display advertisement
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video
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text SMS
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point of sale
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events
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trade shows
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coupons
- See 17 more
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e-mail
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social media
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website
-
mobile
-
user generated content
-
blogs
-
promotions
-
omnichannel
-
mobile app
-
phone calls
-
offline
-
newsletter
-
on premises
-
display advertisement
-
video
-
text SMS
-
point of sale
-
events
-
trade shows
-
coupons
- See 17 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
