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SAP Customer Experience vs Salesforce CRM: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Customer Experience vs. Salesforce CRM is based on a specific set of business needs and context. The comparison uses 106371 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Customer Experience and Salesforce CRM

SAP Customer Experience, Salesforce CRM, BUSINESSNEXT, Siebel CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Customer Experience covers Engagement Management, Sales Document Management, Helpdesk Management with Phone Calls, Relationship Management with Channel Partners, etc.

Salesforce CRM focuses on Engagement Management, Contact List Management, Communication Management with E-Mail, Sales Document Management, etc.

"SAP Advisory Services brought us deep expert knowledge and best practices to enable innovation for our marketing channels and transform our whole marketing network with SAP Customer Experience solutions. " - Alesi Wei

"We are using Salesforce s Work.com solutions as a springboard for a healthier community, supporting student mental health and well-being, reviewing and reworking social issues around diversity and inclusion, and preparing our university to handle an...y number of different future scenarios. " - DR. ELI CAPILUOTO

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Customer Experience

Focus area

SAP Customer Experience is better than Salesforce CRM for

Software Failure Risk

  • medium

logo Salesforce CRM

Focus area

Salesforce CRM is better than SAP Customer Experience for

Software Failure Risk

  • medium

About

Software to understand customers and engage them while growing revenue

Salesforce CRM | Customer Relationship Management solution that brings companies and customers together

Age

1972

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

101

168

Total Goals
(we found evidences for)

16

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


sales document management

proposal & quote management



relationship management


contact list management

enriching contact list



campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications




social media management

social media analytics

managing social media account

engaging on social media


training & onboarding


customer feedback management

measuring customer satisfaction

measuring net promoter score



knowledge management

creating knowledge base


lifetime value management




touchpoint management



promotion management



products & pricelist management


generation of new leads


customise loyalty program

identify target customers


customer case management


opportunity management




performance management


conversion management


social media marketing



pipeline management





lead qualification: technographic

lead qualification: behavioural

lead qualification: demographic




sales call management


competitive intelligence



revenue cycle management


billing and invoice management




business development


subscription management



trade show marketing


courses & assessment

track learning progress

create learning path


relationship marketing


advocacy management



personalized marketing


distribution management



follower management


segmentation and targeting



bundling of products





influencer management


sales review & feedback




rating and review management


sales commission management


calendar management





discount management




conference call management


international marketing



community marketing






sales quota management


motivation management


database marketing


license management


influencer marketing




category management


renewal management



referral management



merger and acquisition


compliance & governance


outbound marketing


evangelist management


payment management



membership management



sales incentive management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Grow market share

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Improve brand engagement

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Improve internal communications

  • Build brand awareness

  • Manage risk

  • See 13 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Improve internal communications

  • Grow market share

  • Launch new products

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve efficiency

  • Establish thought leadership

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Improve visibility

  • Manage risk

  • Increase customer life time value

  • Improve consistency

  • Shorten ramp up time

  • Improve navigation

  • Increase average basket value

  • Reduce bounce

  • See 20 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • offline

  • mobile

  • website

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • chat

  • promotions

  • on premises

  • video

  • trade shows

  • omnichannel

  • causes and charity

  • text SMS

  • Facebook

  • games

  • events

  • channel partners

  • review sites

  • LinkedIn

  • Amazon

  • Twitter

  • newsletter

  • support groups

  • mass media

  • display advertisement

  • coupons

  • Slack

  • Instagram

  • print media

  • magazine

  • Netflix

  • television

  • radio

  • Pinterest

  • movies

  • Whatsapp

  • out of home

  • Doubleclick

  • brochure

  • billboards

  • Glassdoor

  • eBay

  • Facebook page

  • Facebook at work

  • See 46 more
  • e-mail

  • phone calls

  • social media

  • offline

  • mobile

  • website

  • point of sale

  • user generated content

  • blogs

  • mobile app

  • chat

  • promotions

  • on premises

  • video

  • trade shows

  • omnichannel

  • causes and charity

  • text SMS

  • Facebook

  • games

  • events

  • channel partners

  • review sites

  • LinkedIn

  • Amazon

  • Twitter

  • newsletter

  • support groups

  • mass media

  • display advertisement

  • coupons

  • Slack

  • Instagram

  • print media

  • magazine

  • Netflix

  • television

  • radio

  • Pinterest

  • movies

  • Whatsapp

  • out of home

  • Doubleclick

  • brochure

  • billboards

  • Glassdoor

  • eBay

  • Facebook page

  • Facebook at work

  • See 46 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting