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SAP Emarsys Customer Engagement vs emfluence Marketing Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. emfluence Marketing Platform is based on a specific set of business needs and context. The comparison uses 3539 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and emfluence Marketing Platform

SAP Emarsys Customer Engagement, emfluence Marketing Platform, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

emfluence Marketing Platform focuses on Social Media Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Engagement Management with Social Media, etc.

"Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the pr...oduct recommendation capability from Emarsys is very robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations. " - Isabelle Zhou

"emfluence always has great ideas for our initiatives and the people and resources to execute on time and within our budget. We love working with our team there! " - Natalie Bass

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than emfluence Marketing Platform for

Software Failure Risk

  • low

logo emfluence Marketing Platform

Focus area

emfluence Marketing Platform is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

About

Personalized omnichannel experiences that the customers deserve

Marketing Platform to create, track, and deploy successful digital campaigns

Age

2000

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

60

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


loyalty management

customise loyalty program

identify target customers


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign monitoring

campaign analytics


social media management

social media analytics

engaging on social media

managing social media account

scheduling post to social media


segmentation and targeting


personalized marketing


helpdesk management


lifetime value management



workflow management


training & onboarding


content management


sales document management

contract management

proposal & quote management


social media marketing


customer feedback management


contact list management

creating contact list




influencer marketing


conversion management




international marketing


channel management



generation of new leads




account management






touchpoint management



trade show marketing


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Improve consistency

  • Improve brand engagement

  • Reduce bounce

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • LinkedIn

  • Instagram

  • phone calls

  • newsletter

  • text SMS

  • offline

  • support groups

  • events

  • trade shows

  • promotions

  • Pinterest

  • omnichannel

  • display advertisement

  • user generated content

  • blogs

  • on premises

  • See 18 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting