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SAP Emarsys Customer Engagement vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. HubSpot is based on a specific set of business needs and context. The comparison uses 117707 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and HubSpot

SAP Emarsys Customer Engagement, HubSpot, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes ha...nd in hand with the prestige of the brand. " - STUDIOS MERCURYA

"Getting HubSpot for our company was a wise decision and we already see great results from it. Our implementation specialist went above and beyond to get us onboarded successfully and efficiently. She was well prepared and extremely knowledgeable abo...ut her work! Thank you HubSpot! " - Zola Enkhbold

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • medium

About

Personalized omnichannel experiences that the customers deserve

Marketing Automation Software for inbound marketing and sales

Age

2000

2006

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

66

161

Total Goals
(we found evidences for)

14

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


customise loyalty program

identify target customers

create engagement based loyalty


communication management

sending & publishing communications

tracking & monitoring communications



campaign monitoring


social media management

social media analytics

engaging on social media

managing social media account

scheduling post to social media


segmentation and targeting


personalized marketing



lifetime value management




training & onboarding



sales document management

contract management

proposal & quote management


social media marketing


customer feedback management

measuring customer satisfaction


contact list management

creating contact list




influencer marketing


conversion management




international marketing


channel management




generation of new leads


products & pricelist management


lead qualification: behavioural

lead qualification: technographic


revenue cycle management



relationship management



discount management


promotion management


sales incentive management















call transcription




sales call management

call transcription


creating knowledge base



knowledge management

creating knowledge base



competitive intelligence



rating and review management





business development


performance management


pipeline management




trade show marketing



create learning path


track learning progress


courses & assessment

create learning path

track learning progress



touchpoint management


database marketing





referral management


subscription management



community building


follower management


sales review & feedback



relationship marketing


calendar management


advocacy management



distribution management


customer case management


conference call management



reputation management






category management



opportunity management



community marketing




motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting