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SAP Emarsys Customer Engagement vs Mapp Engage: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Emarsys Customer Engagement low Failure Risk for Mapp Engage low
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Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. Mapp Engage is based on a specific set of business needs and context. The comparison uses 2034 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and Mapp Engage

SAP Emarsys Customer Engagement, Mapp Engage, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

Mapp Engage focuses on Engagement Management with E-Mail, Campaign Management with E-Mail, Lead Analytics, Forecasting, etc.

"At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommen...dations at all times… [in the future, things will become] much more diverse… real-time personalization will get much more interesting for us in the future. " - Nina Pollex

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo. " - Daniel Sichel

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Mapp Engage for

Software Failure Risk

  • low

logo Mapp Engage

Focus area

Mapp Engage is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

About

Personalized omnichannel experiences that the customers deserve

Cross-Channel Marketing for automated multi-step marketing campaigns

Age

2000

1998

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

32

Total Goals
(we found evidences for)

14

7

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (195)

Read Reviews (82)

engaging and following up

Read Reviews (112)

Read Reviews (67)

loyalty management

Read Reviews (35)

Read Reviews (0)

customise loyalty program

Read Reviews (11)

Read Reviews (0)

identify target customers

Read Reviews (4)

Read Reviews (0)

communication management

Read Reviews (32)

Read Reviews (0)

sending & publishing communications

Read Reviews (28)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (0)

digital marketing

Read Reviews (25)

Read Reviews (1)

campaign management

Read Reviews (17)

Read Reviews (24)

campaign analytics

Read Reviews (1)

Read Reviews (14)

social media management

Read Reviews (16)

Read Reviews (0)

social media analytics

Read Reviews (6)

Read Reviews (0)

engaging on social media

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (15)

Read Reviews (5)

personalized marketing

Read Reviews (13)

Read Reviews (1)

helpdesk management

Read Reviews (12)

Read Reviews (0)

lifetime value management

Read Reviews (11)

Read Reviews (13)

workflow management

Read Reviews (8)

Read Reviews (4)

training & onboarding

Read Reviews (7)

Read Reviews (1)

content management

Read Reviews (6)

Read Reviews (0)

sales document management

Read Reviews (5)

Read Reviews (1)

contract management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (1)

social media marketing

Read Reviews (5)

Read Reviews (0)

customer feedback management

Read Reviews (4)

Read Reviews (0)

contact list management

Read Reviews (4)

Read Reviews (5)

creating contact list

Read Reviews (2)

Read Reviews (0)

influencer marketing

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (2)

Read Reviews (0)

international marketing

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (2)

Read Reviews (2)

generation of new leads

Read Reviews (1)

Read Reviews (6)

touchpoint management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more

  • e-mail

  • social media

  • mobile

  • website

  • Facebook

  • text SMS

  • omnichannel

  • phone calls

  • offline

  • point of sale

  • mobile app

  • mass media

  • television

  • chat

  • Whatsapp

  • LinkedIn

  • user generated content

  • blogs

  • Instagram

  • video

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting