Comparison Summary
This comparison report of SAP Emarsys Customer Engagement vs. Optimizely Data Platform is based on a specific set of business needs and context. The comparison uses 2697 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Emarsys Customer Engagement and Optimizely Data Platform
SAP Emarsys Customer Engagement, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation, whereas Optimizely Data Platform, Blueshift, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
Optimizely Data Platform focuses on Engagement Management, Lifetime Value Management, Campaign Management with E-Mail, Segmentation And Targeting, etc.
"Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and eas...ily. It was facilitated by the user- friendly approach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. " - Jean-Baptiste Chapelleaubos
"We had tremendous success focusing on our customers in our emails and providing logical actions within our email campaigns," says Mosinski, referring to their highly relevant and beautifully designed emails. "I love the flexibility of [Data Platform...] and that it allows us to create these campaigns. And I love the investment our customer success manager has in our brand." " - Steve Mosinsk
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Optimizely Data Platform for
Software Failure Risk
Optimizely Data Platform
Focus area
Optimizely Data Platform is better than SAP Emarsys Customer Engagement for
Software Failure Risk
About
Personalized omnichannel experiences that the customers deserve
CDP assisting growing brands with relevance across the entire customer journey
Age
2000
Financials
SERIES B
SERIES D
Business Need
Total Processes
(we found evidences for)
66
56
Total Goals
(we found evidences for)
14
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Increase customer life time value
-
Scale best practices
-
Improve ROI
-
Increase average basket value
-
Improve digital and social presence
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Improve consistency
-
Build brand awareness
-
Grow market share
-
Improve internal communications
- See 11 more
-
Increase customer life time value
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Enter new markets internationally or locally
-
Improve ROI
-
Grow market share
-
Scale best practices
-
Establish thought leadership
-
Launch new products
-
Improve brand engagement
-
Improve stakeholder relations
-
Improve efficiency
-
Build brand awareness
-
Improve consistency
-
Improve internal communications
- See 13 more
Top Channels
Channels Used
-
e-mail
-
mobile
-
website
-
promotions
-
social media
-
offline
-
on premises
-
mobile app
-
Facebook
-
mobile ads
-
video
-
user generated content
-
coupons
-
phone calls
-
blogs
-
omnichannel
-
text SMS
-
newsletter
-
point of sale
-
Instagram
-
Netflix
-
movies
-
chat
-
events
-
trade shows
- See 22 more
-
e-mail
-
mobile
-
website
-
promotions
-
social media
-
offline
-
on premises
-
mobile app
-
Facebook
-
mobile ads
-
video
-
user generated content
-
coupons
-
phone calls
-
blogs
-
omnichannel
-
text SMS
-
newsletter
-
point of sale
-
Instagram
-
Netflix
-
movies
-
chat
-
events
-
trade shows
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
