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SAP Emarsys Customer Engagement vs Upland adestra: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Emarsys Customer Engagement low Failure Risk for Upland adestra low
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Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. Upland adestra is based on a specific set of business needs and context. The comparison uses 2572 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and Upland adestra

SAP Emarsys Customer Engagement, Upland adestra, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

Upland adestra focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

"Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the pr...oduct recommendation capability from Emarsys is very robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations. " - Isabelle Zhou

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

Software Failure Risk

  • low

logo Upland adestra

Focus area

Upland adestra is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

About

Personalized omnichannel experiences that the customers deserve

Email automation software that inspires engagement and drives conversions

Age

2000

2010

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

50

Total Goals
(we found evidences for)

14

10

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (195)

Read Reviews (41)

engaging and following up

Read Reviews (112)

Read Reviews (30)

loyalty management

Read Reviews (35)

Read Reviews (6)

customise loyalty program

Read Reviews (11)

Read Reviews (4)

identify target customers

Read Reviews (4)

Read Reviews (0)

communication management

Read Reviews (32)

Read Reviews (40)

sending & publishing communications

Read Reviews (28)

Read Reviews (34)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (4)

digital marketing

Read Reviews (25)

Read Reviews (2)

campaign management

Read Reviews (17)

Read Reviews (32)

campaign analytics

Read Reviews (1)

Read Reviews (2)

social media management

Read Reviews (16)

Read Reviews (13)

social media analytics

Read Reviews (6)

Read Reviews (9)

engaging on social media

Read Reviews (2)

Read Reviews (0)

scheduling post to social media

Read Reviews (0)

Read Reviews (3)

segmentation and targeting

Read Reviews (15)

Read Reviews (6)

personalized marketing

Read Reviews (13)

Read Reviews (4)

helpdesk management

Read Reviews (12)

Read Reviews (20)

lifetime value management

Read Reviews (11)

Read Reviews (0)

workflow management

Read Reviews (8)

Read Reviews (3)

training & onboarding

Read Reviews (7)

Read Reviews (5)

content management

Read Reviews (6)

Read Reviews (2)

sales document management

Read Reviews (5)

Read Reviews (5)

contract management

Read Reviews (2)

Read Reviews (4)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (5)

Read Reviews (3)

customer feedback management

Read Reviews (4)

Read Reviews (1)

contact list management

Read Reviews (4)

Read Reviews (4)

creating contact list

Read Reviews (2)

Read Reviews (0)

influencer marketing

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (2)

Read Reviews (1)

international marketing

Read Reviews (2)

Read Reviews (2)

channel management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (7)

lead qualification

Read Reviews (1)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (7)

conference call management

Read Reviews (0)

Read Reviews (2)

rating and review management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

  • e-mail

  • social media

  • website

  • offline

  • trade shows

  • mobile

  • newsletter

  • phone calls

  • events

  • video

  • print media

  • magazine

  • text SMS

  • user generated content

  • blogs

  • causes and charity

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

{{{rsh_C_1}}}

low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting