cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

SAP Emarsys Customer Engagement vs Zoho Marketing Automation: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Emarsys Customer Engagement low Failure Risk for Zoho Marketing Automation medium
Know More

Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1655 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and Zoho Marketing Automation

SAP Emarsys Customer Engagement, Zoho Marketing Automation, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and eas...ily. It was facilitated by the user- friendly approach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. " - Jean-Baptiste Chapelleaubos

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. " - Christopher Krefft

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

SAP Emarsys Customer Engagement is better than Zoho Marketing Automation for

Software Failure Risk

  • low

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Personalized omnichannel experiences that the customers deserve

Marketing automation software for faster business growth

Age

2000

1996

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

22

Total Goals
(we found evidences for)

14

4

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (195)

Read Reviews (9)

engaging and following up

Read Reviews (112)

Read Reviews (6)

loyalty management

Read Reviews (35)

Read Reviews (0)

customise loyalty program

Read Reviews (11)

Read Reviews (0)

identify target customers

Read Reviews (4)

Read Reviews (0)

communication management

Read Reviews (32)

Read Reviews (0)

sending & publishing communications

Read Reviews (28)

Read Reviews (0)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (0)

digital marketing

Read Reviews (25)

Read Reviews (0)

campaign management

Read Reviews (17)

Read Reviews (2)

social media management

Read Reviews (16)

Read Reviews (0)

social media analytics

Read Reviews (6)

Read Reviews (0)

engaging on social media

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (15)

Read Reviews (0)

personalized marketing

Read Reviews (13)

Read Reviews (3)

helpdesk management

Read Reviews (12)

Read Reviews (0)

lifetime value management

Read Reviews (11)

Read Reviews (0)

workflow management

Read Reviews (8)

Read Reviews (0)

training & onboarding

Read Reviews (7)

Read Reviews (0)

content management

Read Reviews (6)

Read Reviews (0)

sales document management

Read Reviews (5)

Read Reviews (0)

contract management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (5)

Read Reviews (0)

customer feedback management

Read Reviews (4)

Read Reviews (0)

contact list management

Read Reviews (4)

Read Reviews (0)

creating contact list

Read Reviews (2)

Read Reviews (0)

influencer marketing

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (2)

Read Reviews (2)

international marketing

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting