Comparison Summary
This comparison report of SAP Emarsys Customer Engagement vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 1655 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Emarsys Customer Engagement and Zoho Marketing Automation
SAP Emarsys Customer Engagement, Zoho Marketing Automation, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.
"The beauty of the Emarsys marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign. " - Jade Lau
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Emarsys Customer Engagement
Focus area
SAP Emarsys Customer Engagement is better than Zoho Marketing Automation for
Software Failure Risk
About
Personalized omnichannel experiences that the customers deserve
Marketing automation software for faster business growth
Age
2000
1996
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
66
22
Total Goals
(we found evidences for)
14
4
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Increase customer life time value
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Scale best practices
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Improve ROI
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Increase average basket value
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Improve digital and social presence
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Improve brand engagement
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Enter new markets internationally or locally
-
Improve consistency
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Build brand awareness
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Grow market share
-
Improve internal communications
- See 11 more
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Improve ROI
-
Enhance customer relationships
-
Enter new markets internationally or locally
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Acquire customers
- See 1 more
Top Channels
Channels Used
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
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omnichannel
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website
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social media
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promotions
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text SMS
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e-mail
- See 3 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
