Comparison Summary
This comparison report of SAP Marketing Cloud vs. Actito is based on a specific set of business needs and context. The comparison uses 2946 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Actito
SAP Marketing Cloud, Actito, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. " - Katrin Strohmann
"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Cloud offering customers the freedom to define their journey
Agile Marketing Automation Platform for customer engagement
Age
1972
Financials
IPO
SEED
Business Need
Total Processes
(we found evidences for)
80
36
Total Goals
(we found evidences for)
13
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
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Enhance customer relationships
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Improve ROI
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Improve internal communications
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Increase sales & revenue
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Improve digital and social presence
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Improve efficiency
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Enter new markets internationally or locally
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Scale best practices
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Increase customer life time value
- See 7 more
Top Channels
Channels Used
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
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print media
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magazine
- See 10 more
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e-mail
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newsletter
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mobile
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text SMS
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website
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phone calls
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offline
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mass media
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television
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video
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omnichannel
-
print media
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magazine
- See 10 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
