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SAP Marketing Cloud vs Actito: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Marketing Cloud low Failure Risk for Actito medium
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Comparison Summary

This comparison report of SAP Marketing Cloud vs. Actito is based on a specific set of business needs and context. The comparison uses 2946 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Actito

SAP Marketing Cloud, Actito, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season. " - Waldemar Breitling

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Actito for

Software Failure Risk

  • low

logo Actito

Focus area

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Agile Marketing Automation Platform for customer engagement

Age

1972

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

80

36

Total Goals
(we found evidences for)

13

10

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (78)

Read Reviews (8)

sending & publishing communications

Read Reviews (60)

Read Reviews (7)

tracking & monitoring communications

Read Reviews (13)

Read Reviews (0)

engagement management

Read Reviews (78)

Read Reviews (27)

engaging and following up

Read Reviews (57)

Read Reviews (21)

campaign management

Read Reviews (55)

Read Reviews (33)

campaign analytics

Read Reviews (9)

Read Reviews (10)

campaign monitoring

Read Reviews (5)

Read Reviews (0)

social media management

Read Reviews (47)

Read Reviews (1)

social media analytics

Read Reviews (18)

Read Reviews (1)

scheduling post to social media

Read Reviews (10)

Read Reviews (0)

engaging on social media

Read Reviews (9)

Read Reviews (0)

monitoring social media

Read Reviews (6)

Read Reviews (0)

workflow management

Read Reviews (40)

Read Reviews (1)

contact list management

Read Reviews (29)

Read Reviews (1)

creating contact list

Read Reviews (15)

Read Reviews (0)

contacts history

Read Reviews (5)

Read Reviews (0)

account management

Read Reviews (19)

Read Reviews (0)

identify target customers

Read Reviews (6)

Read Reviews (9)

customise loyalty program

Read Reviews (4)

Read Reviews (2)

generation of new leads

Read Reviews (16)

Read Reviews (2)

sales document management

Read Reviews (14)

Read Reviews (0)

contract management

Read Reviews (7)

Read Reviews (0)

proposal & quote management

Read Reviews (6)

Read Reviews (0)

content management

Read Reviews (14)

Read Reviews (4)

segmentation and targeting

Read Reviews (12)

Read Reviews (17)

customer feedback management

Read Reviews (9)

Read Reviews (5)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

personalized marketing

Read Reviews (8)

Read Reviews (2)

promotion management

Read Reviews (7)

Read Reviews (0)

discount management

Read Reviews (5)

Read Reviews (0)

products & pricelist management

Read Reviews (5)

Read Reviews (1)

customer case management

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (2)

rating and review management

Read Reviews (2)

Read Reviews (0)

touchpoint management

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (2)

Read Reviews (0)

lifetime value management

Read Reviews (2)

Read Reviews (1)

relationship management

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (1)

Read Reviews (2)

helpdesk management

Read Reviews (0)

Read Reviews (8)

SeealllessActivities

Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting