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SAP Marketing Cloud vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 19815 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and ActiveCampaign

SAP Marketing Cloud, ActiveCampaign, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use. " - Richard Kujan

"Through the ActiveCampaign platform, we are able to create a marketing funnel of school foodservice directors throughout the United States and provide them with content that is very specific to their needs , impacting over a billion annual school me...als. " - Lori Taylor

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than ActiveCampaign for

Software Failure Risk

  • low

logo ActiveCampaign

Focus area

ActiveCampaign is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

CXA Platform to engage with their customers

Age

1972

2003

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

80

133

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media



contact list management

creating contact list


account management



identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content publishing


segmentation and targeting



customer feedback management

measuring customer satisfaction

measuring net promoter score



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


database marketing


lead qualification


business development



calendar management


knowledge management



performance management


follower management



community building



social media marketing


conversion management




relationship marketing



courses & assessment

create learning path


helpdesk management




pipeline management





trade show marketing



referral management


outbound marketing



meeting management


sales call management

meeting management


subscription management






membership management


conference call management



competitive intelligence


sales commission management


international marketing







Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting