Comparison Summary
This comparison report of SAP Marketing Cloud vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 19815 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and ActiveCampaign
SAP Marketing Cloud, ActiveCampaign, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season. " - Waldemar Breitling
"Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. " - Himanshi Munshaw Luhar
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than ActiveCampaign for
Software Failure Risk
ActiveCampaign
Focus area
ActiveCampaign is better than SAP Marketing Cloud for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
CXA Platform to engage with their customers
Age
1972
2003
Financials
IPO
SERIES C
Business Need
Total Processes
(we found evidences for)
80
133
Total Goals
(we found evidences for)
13
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
-
Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
-
Increase average basket value
- See 10 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Scale best practices
-
Build brand awareness
-
Improve internal communications
-
Grow market share
-
Increase customer life time value
-
Improve brand engagement
-
Improve digital and social presence
-
Improve efficiency
-
Manage risk
-
Shorten ramp up time
-
Improve stakeholder relations
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Establish thought leadership
- See 15 more
Top Channels
Channels Used
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e-mail
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website
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social media
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newsletter
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phone calls
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text SMS
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chat
-
offline
-
promotions
-
user generated content
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blogs
-
Facebook
-
mobile
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on premises
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mass media
-
point of sale
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mobile app
-
coupons
-
video
-
trade shows
-
omnichannel
-
games
-
support groups
-
Facebook at work
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LinkedIn
-
events
-
Instagram
-
display advertisement
-
Pinterest
-
causes and charity
-
channel partners
-
review sites
-
out of home
-
brochure
-
G2crowd
-
Slack
- See 33 more
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e-mail
-
website
-
social media
-
newsletter
-
phone calls
-
text SMS
-
chat
-
offline
-
promotions
-
user generated content
-
blogs
-
Facebook
-
mobile
-
on premises
-
mass media
-
point of sale
-
mobile app
-
coupons
-
video
-
trade shows
-
omnichannel
-
games
-
support groups
-
Facebook at work
-
LinkedIn
-
events
-
Instagram
-
display advertisement
-
Pinterest
-
causes and charity
-
channel partners
-
review sites
-
out of home
-
brochure
-
G2crowd
-
Slack
- See 33 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
