Comparison Summary
This comparison report of SAP Marketing Cloud vs. Adobe Campaign is based on a specific set of business needs and context. The comparison uses 5434 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Adobe Campaign
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Adobe Campaign, Pega Platform, Cyara, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Adobe Campaign focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Workflow Management with Social Media, Engagement Management with E-Mail, etc.
"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein
"Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined custo...mer experience that keeps shoppers engaged " - Jeffrey Lack
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Adobe Campaign
Focus area
Adobe Campaign is better than SAP Marketing Cloud for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Personalize and deliver campaigns across all - online and offline channels.
Age
1972
1982
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
80
86
Total Goals
(we found evidences for)
13
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
-
Enhance customer relationships
-
Improve ROI
-
Grow market share
-
Build brand awareness
-
Scale best practices
-
Improve digital and social presence
-
Improve brand engagement
-
Increase sales & revenue
-
Improve efficiency
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Enter new markets internationally or locally
-
Improve stakeholder relations
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Launch new products
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Establish thought leadership
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Increase customer life time value
- See 12 more
Top Channels
Channels Used
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e-mail
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text SMS
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social media
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website
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mobile
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omnichannel
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channel partners
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phone calls
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mobile app
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offline
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promotions
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on premises
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user generated content
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blogs
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out of home
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brochure
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Facebook
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video
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point of sale
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display advertisement
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chat
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Whatsapp
-
Facebook page
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newsletter
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LinkedIn
-
mass media
- See 23 more
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e-mail
-
text SMS
-
social media
-
website
-
mobile
-
omnichannel
-
channel partners
-
phone calls
-
mobile app
-
offline
-
promotions
-
on premises
-
user generated content
-
blogs
-
out of home
-
brochure
-
Facebook
-
video
-
point of sale
-
display advertisement
-
chat
-
Whatsapp
-
Facebook page
-
newsletter
-
LinkedIn
-
mass media
- See 23 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
