Comparison Summary
This comparison report of SAP Marketing Cloud vs. Brandwatch is based on a specific set of business needs and context. The comparison uses 6882 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Brandwatch
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Brandwatch, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Brandwatch focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. " - Katrin Strohmann
"Having all three of those sources pulled together makes for a rich and compelling story. " - Emily Arnau
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Brandwatch for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Brandwatch | Digital Consumer Intelligence
Age
1972
2005
Financials
IPO
SERIES C
Business Need
Total Processes
(we found evidences for)
80
91
Total Goals
(we found evidences for)
13
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
-
Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
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Increase customer life time value
-
Increase average basket value
- See 10 more
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Improve digital and social presence
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Improve brand engagement
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Build brand awareness
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Enhance customer relationships
-
Improve ROI
-
Acquire customers
-
Launch new products
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Establish thought leadership
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve stakeholder relations
-
Grow market share
-
Scale best practices
-
Improve internal communications
-
Improve efficiency
-
Manage risk
- See 13 more
Top Channels
Channels Used
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social media
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Twitter
-
user generated content
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blogs
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phone calls
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Facebook
-
website
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offline
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Instagram
-
LinkedIn
-
video
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on premises
-
promotions
-
display advertisement
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e-mail
-
mobile
-
Pinterest
-
trade shows
-
events
-
mobile app
-
point of sale
-
mass media
-
radio
-
television
-
chat
-
review sites
-
Amazon
-
Snapchat
-
print media
-
magazine
- See 27 more
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social media
-
Twitter
-
user generated content
-
blogs
-
phone calls
-
Facebook
-
website
-
offline
-
Instagram
-
LinkedIn
-
video
-
on premises
-
promotions
-
display advertisement
-
e-mail
-
mobile
-
Pinterest
-
trade shows
-
events
-
mobile app
-
point of sale
-
mass media
-
radio
-
television
-
chat
-
review sites
-
Amazon
-
Snapchat
-
print media
-
magazine
- See 27 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
