Comparison Summary
This comparison report of SAP Marketing Cloud vs. Campaign Monitor is based on a specific set of business needs and context. The comparison uses 17347 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Campaign Monitor
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Campaign Monitor, Kit (formerly ConvertKit), Constant Contact, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Campaign Monitor focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.
"Using SAP Advisory Services, we implemented SAP S/4HANA to get our digital business ready to cater to 100 million passengers a year by 2030. And in using SAPMarketing Cloud, we can run highly targeted marketing campaigns and broaden the number of di...gital channels we use. " - Richard Kujan
"Campaign Monitor makes it easy to create bold, beautiful emails that help SXSW sales grow. " - Kori Mirsberger
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than Campaign Monitor for
Software Failure Risk
Campaign Monitor
Focus area
Campaign Monitor is better than SAP Marketing Cloud for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Powerful email marketing software with drag-and-drop simplicity
Age
1972
2004
Financials
IPO
SERIES A
Business Need
Total Processes
(we found evidences for)
80
111
Total Goals
(we found evidences for)
13
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
-
Enhance customer relationships
-
Scale best practices
-
Grow market share
-
Acquire customers
-
Increase sales & revenue
-
Improve digital and social presence
-
Improve ROI
-
Improve efficiency
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
-
Increase average basket value
- See 10 more
-
Acquire customers
-
Improve ROI
-
Increase sales & revenue
-
Enhance customer relationships
-
Scale best practices
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Build brand awareness
-
Launch new products
-
Grow market share
-
Improve internal communications
-
Establish thought leadership
-
Reduce bounce
-
Increase customer life time value
-
Improve digital and social presence
-
Improve stakeholder relations
-
Improve efficiency
-
Improve consistency
- See 15 more
Top Channels
Channels Used
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e-mail
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newsletter
-
social media
-
website
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offline
-
promotions
-
mobile
-
user generated content
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blogs
-
causes and charity
-
phone calls
-
video
-
point of sale
-
Facebook
-
on premises
-
chat
-
Twitter
-
text SMS
-
print media
-
magazine
-
display advertisement
-
games
-
trade shows
-
coupons
-
omnichannel
-
events
-
out of home
-
brochure
-
LinkedIn
-
review sites
-
mobile app
-
Facebook page
-
Pinterest
-
Glassdoor
-
mass media
-
Instagram
-
Amazon
-
Slack
-
G2crowd
-
Doubleclick
- See 37 more
-
e-mail
-
newsletter
-
social media
-
website
-
offline
-
promotions
-
mobile
-
user generated content
-
blogs
-
causes and charity
-
phone calls
-
video
-
point of sale
-
Facebook
-
on premises
-
chat
-
Twitter
-
text SMS
-
print media
-
magazine
-
display advertisement
-
games
-
trade shows
-
coupons
-
omnichannel
-
events
-
out of home
-
brochure
-
LinkedIn
-
review sites
-
mobile app
-
Facebook page
-
Pinterest
-
Glassdoor
-
mass media
-
Instagram
-
Amazon
-
Slack
-
G2crowd
-
Doubleclick
- See 37 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
