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SAP Marketing Cloud vs Campaign Monitor: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Campaign Monitor is based on a specific set of business needs and context. The comparison uses 17347 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Campaign Monitor

SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Campaign Monitor, ConvertKit, Constant Contact, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Campaign Monitor focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.

"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein

"The Campaign Monitor team has been very supportive and innovative in improving the user experience. The platform is key to expanding the reach of our programs and initiatives. " - Hayley Mojica

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than Campaign Monitor for

Software Failure Risk

  • low

logo Campaign Monitor

Focus area

Campaign Monitor is better than SAP Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Cloud offering customers the freedom to define their journey

Powerful email marketing software with drag-and-drop simplicity

Age

1972

2004

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

80

111

Total Goals
(we found evidences for)

13

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content publishing


segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


business development


knowledge management

creating knowledge base




social media marketing


conversion management



helpdesk management


competitive intelligence





outbound marketing



subscription management



international marketing



trade show marketing



geographic segmentation




advocacy management


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Reduce bounce

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Improve consistency

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • social media

  • website

  • offline

  • promotions

  • mobile

  • user generated content

  • blogs

  • causes and charity

  • phone calls

  • video

  • point of sale

  • Facebook

  • on premises

  • chat

  • Twitter

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • trade shows

  • coupons

  • omnichannel

  • events

  • out of home

  • brochure

  • LinkedIn

  • review sites

  • mobile app

  • Facebook page

  • Pinterest

  • Glassdoor

  • mass media

  • Instagram

  • Amazon

  • Slack

  • G2crowd

  • Doubleclick

  • See 37 more
  • e-mail

  • newsletter

  • social media

  • website

  • offline

  • promotions

  • mobile

  • user generated content

  • blogs

  • causes and charity

  • phone calls

  • video

  • point of sale

  • Facebook

  • on premises

  • chat

  • Twitter

  • text SMS

  • print media

  • magazine

  • display advertisement

  • games

  • trade shows

  • coupons

  • omnichannel

  • events

  • out of home

  • brochure

  • LinkedIn

  • review sites

  • mobile app

  • Facebook page

  • Pinterest

  • Glassdoor

  • mass media

  • Instagram

  • Amazon

  • Slack

  • G2crowd

  • Doubleclick

  • See 37 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting