Comparison Summary
This comparison report of SAP Marketing Cloud vs. dotDigital Engagement Cloud is based on a specific set of business needs and context. The comparison uses 4980 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and dotDigital Engagement Cloud
SAP Marketing Cloud, dotDigital Engagement Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
dotDigital Engagement Cloud focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Training & Onboarding with Website, etc.
"With SAP Marketing Cloud and nexoya, we can evaluate marketing activities across multiple channels and make data-driven decisions about our future digital experience strategy. " - Marcel Hartlein
"Our experience wouldn’t have been the same without Sophie Sherley-Dale’s efforts and over-the-top support. She has been an absolute gem and has made the experience with dotdigital an easy one for us. " - Damien Finecott
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than dotDigital Engagement Cloud for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
dotDigital Engagement Cloud | Omnichannel marketing automation for B2C, B2B, and NFP marketers
Age
1972
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
65
Total Goals
(we found evidences for)
13
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve ROI
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Improve internal communications
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Enter new markets internationally or locally
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Grow market share
-
Scale best practices
-
Build brand awareness
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Establish thought leadership
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Improve digital and social presence
-
Improve efficiency
-
Increase customer life time value
- See 10 more
Top Channels
Channels Used
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e-mail
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website
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omnichannel
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promotions
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newsletter
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text SMS
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social media
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phone calls
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chat
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offline
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coupons
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Facebook
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point of sale
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causes and charity
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mobile
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mass media
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out of home
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brochure
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video
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user generated content
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blogs
- See 18 more
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e-mail
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website
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omnichannel
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promotions
-
newsletter
-
text SMS
-
social media
-
phone calls
-
chat
-
offline
-
coupons
-
Facebook
-
point of sale
-
causes and charity
-
mobile
-
mass media
-
out of home
-
brochure
-
video
-
user generated content
-
blogs
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
