Comparison Summary
This comparison report of SAP Marketing Cloud vs. iContact is based on a specific set of business needs and context. The comparison uses 10787 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and iContact
SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas iContact, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
iContact focuses on Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.
"We wanted to build up our knowledge of SAP Integration Suite and SAP Marketing Cloud. By leveraging SAP Enterprise Support services, we broadened our team’s understanding of the products’ integration capabilities as well as best practices. This gave... our IT team the confidence to become more independent and self-sufficient. " - Everson Martins Baptista
"Since working with iContact, Visit Macon’s newsletter sign-ups have increased significantly. With help from our dedicated Strategic Advisor, we’re able to promote Macon as a travel destination using content that engages readers to learn more about o...ur city and eventually plan a trip here. I can’t say enough about iContact’s high-quality customer service and genuine dedication to helping our business and destination succeed. " - Chandler Price
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than iContact for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
iContact | Affordable Email Marketing Solution
Age
1972
2003
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
80
88
Total Goals
(we found evidences for)
13
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Scale best practices
-
Improve digital and social presence
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Build brand awareness
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Enter new markets internationally or locally
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Grow market share
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Improve internal communications
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Improve brand engagement
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Launch new products
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Improve efficiency
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Improve consistency
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Improve navigation
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Increase customer life time value
- See 13 more
Top Channels
Channels Used
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e-mail
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social media
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website
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newsletter
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phone calls
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offline
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promotions
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Facebook
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point of sale
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mobile
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on premises
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user generated content
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blogs
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video
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print media
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Twitter
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magazine
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causes and charity
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LinkedIn
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mobile app
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coupons
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movies
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newspaper
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Facebook page
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trade shows
-
chat
- See 23 more
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e-mail
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social media
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website
-
newsletter
-
phone calls
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offline
-
promotions
-
Facebook
-
point of sale
-
mobile
-
on premises
-
user generated content
-
blogs
-
video
-
print media
-
Twitter
-
magazine
-
causes and charity
-
LinkedIn
-
mobile app
-
coupons
-
movies
-
newspaper
-
Facebook page
-
trade shows
-
chat
- See 23 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
