Comparison Summary
This comparison report of SAP Marketing Cloud vs. Klaviyo is based on a specific set of business needs and context. The comparison uses 8238 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and Klaviyo
SAP Marketing Cloud, Klaviyo, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
Klaviyo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.
"We have thousands of staff using X-and O-Data as part of their daily routine. Whether it’s frontline staff closing the loop with dissatisfied customers, or head office analyzing NPS alongside revenue, it’s making us smarter as an organization. " - Laura Monari
"We have spent years trying to find the ideal email program that could intelligently communicate with customers at the right time & in the right order of their life cycle. Klaviyo by far does this the best. " - Kevin Gianni
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Marketing Cloud offering customers the freedom to define their journey
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Age
1972
2012
Financials
IPO
SERIES D
Business Need
Total Processes
(we found evidences for)
80
98
Total Goals
(we found evidences for)
13
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Increase sales & revenue
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Enhance customer relationships
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Acquire customers
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Improve ROI
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Increase customer life time value
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Build brand awareness
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Enter new markets internationally or locally
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Improve brand engagement
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Scale best practices
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Improve efficiency
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Launch new products
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Grow market share
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Improve consistency
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Improve digital and social presence
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Increase average basket value
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Shorten ramp up time
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Improve stakeholder relations
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Improve internal communications
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
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text SMS
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website
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offline
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point of sale
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promotions
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newsletter
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Facebook
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user generated content
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blogs
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phone calls
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coupons
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chat
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mass media
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trade shows
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omnichannel
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mobile
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Instagram
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causes and charity
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games
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on premises
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mobile app
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review sites
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Amazon
- See 22 more
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e-mail
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social media
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text SMS
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website
-
offline
-
point of sale
-
promotions
-
newsletter
-
Facebook
-
user generated content
-
blogs
-
phone calls
-
coupons
-
chat
-
mass media
-
trade shows
-
omnichannel
-
mobile
-
Instagram
-
causes and charity
-
games
-
on premises
-
mobile app
-
review sites
-
Amazon
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
