cuspera logo CUSPERA

SAP Marketing Cloud vs LeadSquared Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. LeadSquared Marketing Automation is based on a specific set of business needs and context. The comparison uses 7821 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and LeadSquared Marketing Automation

SAP Marketing Cloud, LeadSquared Marketing Automation, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

LeadSquared Marketing Automation focuses on Customer Engagement, Capturing Leads with Website, Inbound Lead Routing, Lead Management, etc.

"SAP solutions helped us enhance our consumer journey through consumer centered, omnichannel communication that is driven by insight. Expert guidance from SAP gave us the confidence to go live early so we could benefit from the solutions before our p...eak season. " - Waldemar Breitling

"We have been using LeadSquared for over a year now, and it is the best tool for monitoring our teams, sending targeted campaigns, prospect tracking, and managing pre-sales. With the advanced filters available, I can segment my leads based on their i...nterests and engagements. I can then prioritize these leads and ask my sales team to only contact these leads. Our property sales are up by 54% now! " - Javadd Khan

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

SAP Marketing Cloud is better than LeadSquared Marketing Automation for

Software Failure Risk

  • low

logo LeadSquared Marketing Automation

Focus area

LeadSquared Marketing Automation is better than SAP Marketing Cloud for

Software Failure Risk

  • low

About

Marketing Cloud offering customers the freedom to define their journey

Marketing Automation and CRM Software for higher sales productivity

Age

1972

2012

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

80

80

Total Goals
(we found evidences for)

13

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content management


segmentation and targeting



customer feedback management

measuring customer satisfaction



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


lead qualification


business development


calendar management


follower management




social media marketing


conversion management






helpdesk management


referral management




sales call management





competitive intelligence


distribution management


pipeline management


motivation management


Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Improve ROI

  • Improve visibility

  • Acquire customers

  • Improve efficiency

  • Increase customer life time value

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more
  • e-mail

  • website

  • phone calls

  • social media

  • text SMS

  • offline

  • chat

  • Facebook

  • user generated content

  • blogs

  • print media

  • magazine

  • Twitter

  • LinkedIn

  • Whatsapp

  • on premises

  • out of home

  • billboards

  • Facebook page

  • promotions

  • mobile

  • omnichannel

  • point of sale

  • channel partners

  • newspaper

  • video

  • Instagram

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting