Comparison Summary
This comparison report of SAP Marketing Cloud vs. omnisend is based on a specific set of business needs and context. The comparison uses 7883 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Marketing Cloud and omnisend
SAP Marketing Cloud, omnisend, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
omnisend focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.
"The SAP Marketing Cloud has enabled unprecedented transparency over our target groups. That means we can plan and implement campaigns faster. " - Katrin Strohmann
"We jumped on the Mailchimp bandwagon before finding Omnisend. Mailchimp was fine, but now that we know what Omnisend can do, we realized what we were missing. We also didn’t have the customer service aspect with Mailchimp that we get with Omnisend. ...The team at Omnisend offers consistent follow-up and provides useful recommendations " - Craig Hastings
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
SAP Marketing Cloud
Focus area
SAP Marketing Cloud is better than omnisend for
Software Failure Risk
About
Marketing Cloud offering customers the freedom to define their journey
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Age
1972
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
80
91
Total Goals
(we found evidences for)
13
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enter new markets internationally or locally
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Enhance customer relationships
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Scale best practices
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Grow market share
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Acquire customers
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Increase sales & revenue
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Improve digital and social presence
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Improve ROI
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Improve efficiency
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Improve brand engagement
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Improve visibility
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Increase customer life time value
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Increase average basket value
- See 10 more
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Increase sales & revenue
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Enhance customer relationships
-
Acquire customers
-
Scale best practices
-
Improve ROI
-
Enter new markets internationally or locally
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Grow market share
-
Improve brand engagement
-
Improve digital and social presence
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Build brand awareness
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Launch new products
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Reduce bounce
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Improve efficiency
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Manage risk
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Improve internal communications
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Improve visibility
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Establish thought leadership
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Increase customer life time value
- See 15 more
Top Channels
Channels Used
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e-mail
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social media
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text SMS
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promotions
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website
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Facebook
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newsletter
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omnichannel
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offline
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point of sale
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coupons
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user generated content
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blogs
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phone calls
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chat
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Whatsapp
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games
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Instagram
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video
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review sites
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trade shows
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Amazon
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Facebook page
-
mobile
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mobile app
-
on premises
-
G2crowd
- See 24 more
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e-mail
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social media
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text SMS
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promotions
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website
-
Facebook
-
newsletter
-
omnichannel
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offline
-
point of sale
-
coupons
-
user generated content
-
blogs
-
phone calls
-
chat
-
Whatsapp
-
games
-
Instagram
-
video
-
review sites
-
trade shows
-
Amazon
-
Facebook page
-
mobile
-
mobile app
-
on premises
-
G2crowd
- See 24 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
